In my opinion, planning is not divided into industries, but only thinking, that is, whether you can form your own thinking methodology in your work. China has done a lot of planning work, but there are only a handful of planning with independent thinking, such as Ye Maozhong, Huashan, Deng Delong and Xie Weishan. It seems a little off topic. As the landlord asked, how to enter the planning industry can be divided into three steps in my opinion.

The first step is to make a resume.

The product is the beginning of marketing, and the resume is the stepping stone to the interview. An excellent resume not only needs a "decent" layout, but also needs dry goods, that is, HR can find the fit with the position after seeing your resume. The landlord has no advantage in experience. At this moment, you need to show the rational thinking that the planning company needs and do a good job in planning. You have no previous experience, but you must show your planning knowledge in your daily study. For example, for the New Year's Eve party, you do the planning work, you plan the campus radio station, or you run an official WeChat account yourself. At the same time, extensive reading can also attract your attention. HR will ask what books you have read recently. Don't generalize, but tell the books you read recently, your understanding, and tell the knowledge points in detail for candidates with rational logic.

The second step is to choose a company.

After completing the resume, the next step is to choose a company that meets our ability. At present, social planning is divided into three categories: brand planning; Marketing planning; Activity planning. Brand planning mainly includes the birth, naming, advertising language, strategic research and strategic rhythm of a brand. Well-known companies include trout, Reith, Junzhi, Huahua, Kena, Adoption, etc. It is difficult to enter. You can enter some local companies in China, and the keyword "marketing planning" can search for companies. Marketing planning is mainly responsible for spreading companies and becoming related creative companies, that is, Ogilvy & Mather, Leo Boehner, W Company, Shengjia and other companies that we are familiar with. It's hard to get in. Event planning is mainly responsible for the execution of offline activities, such as the daily execution of car companies and the planning of concert activities. According to your current understanding of planning, the second type of company may be relatively suitable.

The third step is to accumulate experience.

The company is just our temporary environment. Our biggest purpose in the company is to accumulate experience and gain the growth of ability. The popularity of the platform may bring us the convenience of work, but the improvement of personal ability is a lifetime thing. So if you decide to do brand planning, you will spend your whole life accumulating experience and trying to do super cases. Super case is the biggest reason for your existence in the industry. The more super cases you do, the higher your popularity, and the higher your financial and ideological freedom.