1. Write the activity plan, and be responsible for coordinating all parties to ensure the smooth and effective implementation of the plan.
2. Understand the industry market and related trends, and adjust the activity plan according to the latest information.
3. Study the dynamics of competitors, analyze their marketing methods and form an analysis report.
4. Warm up the marketing of activities, expand the influence of activities and promote the promotion of activities.
5. Evaluate the effect of the activity plan preliminarily, and write a detailed report according to the final result data of the activity.
6. Assist to complete all affairs assigned by the department manager.
Raise awareness
Event planning is a kind of operation position, and it is also one of the positions to increase product market share. It requires practitioners to have good analytical ability and adaptability, and has broad development space. Event planning is an effective behavior to increase market share. An executable, operable and creative event planning case can effectively enhance the visibility and brand reputation of the enterprise.
Event planning case is relative to market planning case. Strictly speaking, they belong to the same brother branch of market planning, and event planning and market planning are complementary and interrelated. Market planning and activity planning are subordinate to the overall marketing idea of the enterprise. Only on the premise of perfecting brand planning, market planning and event planning cases are both holistic and continuous, can the audience understand the cultural connotation of a brand effectively.