The following is a wonderful speech record:
Hello, everyone, I'm Fu Qiang. My colleague made a PPT, and I just looked at it. I think it's quite official, and there's nothing in it, so I basically find it difficult to come. Let's talk about dry goods, so I don't need my PPT. I wrote a speech at the scene. I don't look at the benefits of PPT, but I can talk about the benefits of dry goods. I can always look at my mobile phone. Please forgive me, because I wrote it on my mobile phone.
The first wave seems to be a game company, but this is actually a misunderstanding. The first wave has never felt like a game company since its establishment. We have always defined it as an IP operator. What we have done is very simple, and the whole online novel is industrialized. Starting from next month, the first wave of animations made in April will also be broadcast online. We invested 50 million yuan in this animation. The first wave of film projects will be officially launched in April, and the industrialization of online novels has been done. However, before we adapted the first wave of mobile games on 20 13, the price of mobile games for online novels was probably hundreds of thousands, but I think everyone here knows that the price of online novels has turned hundreds of times, that is, tens of millions. Then continue the industrialization of online novels, mainly based on two points, one is values, and the other is visualization. First of all, I want to talk about values, because today is a friend of the game circle, so I won't talk about it. I mainly talk about the issues that the game circle cares about. The online literature mentioned in the game circle is fantasy literature, and fantasy novel is a variant of martial arts novels. How can I put it? Our definition of him, fantasy novel is the sci-fi version of martial arts novels, not only ten people died in World War I, but also people who are so awesome in Guo Jing will die. Most importantly, the biggest difference between fantasy novel and martial arts novels is that the cultivation system and world outlook in fantasy novel are particularly rigorous and important, even surpassing the concern for personality, character and inner growth in traditional martial arts novels. The best martial arts novels tell his users how he tells his readers what his values are. It's no use being the best in the world. This is virtual. Fantasy novel had better convey his worldview and tell all the stories about how his protagonist became the best person in the world through hard work. This is fantasy novel's values.
As a producer of games, there are two users. A user is indifferent no matter how you stimulate him. Because he doesn't think it's important to be number one in the world. Another user angered him a little, and he was very angry. As a game producer, which user would you choose? I don't think it's necessary. The second case is Romance of the Three Kingdoms and A Dream of Red Mansions, both of which are Four Great Classical Novels. However, the world outlook and values conveyed by The Romance of the Three Kingdoms should be fully strived for. All these images appear in battles and wars. You should give the world to Cao Cao without any dispute. That was not the case. The value of A Dream of Red Mansions is that the feudal society will eventually perish, and it is useless for individuals to try again.
The second problem is visualization, and the most important core point is visualization. Visualization can solve two problems. The first life cycle problem, why does someone ask? I can understand, because the game company buys copyright, it is better to buy Baidu search, it is better to buy this copyright. Every game company buys copyright by checking Baidu search to determine its price, but visualization actually needs to solve the cyclical problem of online literature, and the book will not work as soon as it comes out. How to solve this problem? Before the end of the first wave of practical novels, we invested 50 million yuan in online animation. The price of animation is the highest. We broadcast it online for three years. In three years, all our TV dramas and live-action movies will be released. It is expected that our TV series will be released next year, and our big movies and novels will be released at the end of 20 17, at the latest 20 18. I have a theory called "369 Theory". What are the reasons for the rise of online literature? The user is reading the book in continuous mode. He will have obsessive-compulsive disorder and dependence after three years, so why is the user loyalty of the network so high? It is for this reason that he has been paying attention, and he has devoted his attention. So why do online games succeed? And where is this question now? Our approach: the first three years of our first wave of works were completed by online literature itself, and the last two years were completed by the first wave. What we have to do is to take this matter to heart. In fact, as far as animation is concerned, whether it is the Japanese One Piece or a slam dunk master, why does his subject matter always continue at the end? Did you find a pattern? An IP as old as the "robot cat" is going to be a big movie soon. If it doesn't launch any peripheral cultural products for ten years, it will definitely be finished.
The second problem of network literature industrialization is the image problem. There are a thousand Hamlets in the hearts of a thousand people. The game is presented to users in a visual form, and the image cognition is not uniform. Why? The reason is simple, because Jin Yong's novels have changed too many TV plays. Guo has no white hair? I can't imagine, why? Is Qiao Feng going to wear that hat? That is the image created by TVB, recognized and recognized. Image is so important. We are subverting and challenging. We must have a foundation on the basis of reform and innovation.
What are we going to do? Our visualization problem, visualization problem can establish a whole set of visualization system. What do your leading role and supporting role look like? How is your kung fu effect? Frankly speaking, China's game industry is too advanced. We are all free, so we are 0. 1. According to the 99.9 theory, we make money by 1% users, so when we make a profit model, the playability of our profits and the playability of our China games have always been criticized. We use games to communicate with users. In fact, there are only two people who can communicate with users emotionally, namely Legend of the Sword and the Chivalrous Man and Legend of the Sword and the Chivalrous Man. They succeeded. By solving the image problem in this way, once the image is established and commercialized, its conversion rate will be much higher.
Let me give you an example. The user base of One Piece in China is similar to that of leeches, but the market scale formed by leeches is not comparable to that of leeches. This is the difference between visualization and non-visualization. Only with images can the IP industrialization of online literature be possible, but the visualization of online literature is very difficult. Why? For example, we found 30 screenwriters for the animated film Grasshopper, but we didn't get any, because how do we want to shoot a book with more than 6 million words and thousands of words? This can't be filmed. What shall we say later? Finally, we can only say that we must respect the originality of leeches and not stick to the prototype of leeches. In the end, I had no choice but to write online novels myself, because I have written online novels for fourteen years. I know online novels, I am also an online producer, and I know scripts. Animation is very developed in China, but if the application is removed, there are few animation talents in China. We made this cartoon, and we traveled around the world in almost one day. They all went. Now we finally have a look, and everyone can see that the effect is really good.
Besides cartoons, we also make movies, such as Ali. We are talking about the same thing. I think the movie is very tossing, but I can't help it. This is a threshold, and we must do it. This is visualization. If you want to eat meat, you have to chew bones. There is no way. Whoever can take the lead in the field of visualization and establish values accepted by users will enjoy the benefits that the current cultural industry can't. There were only two people in our company when The Diary of the Grasshopper was filmed, which was close to10 million. What I want to tell you is that really good things are extremely scarce. We will persist for more than six years, and we will continue to infiltrate. We should do a better job in intellectual property rights and realize industrialization. At present, the scope, width and height of China market, I believe users can give him unimaginable returns, thank you.
Brief introduction of 20 15TFC
TFC Global Mobile Games Conference is one of the largest and most comprehensive high-end conferences and exhibitions in China hosted by Shanghui. At present, it has been successfully held for ten years, and both the exhibition of conference activities and the promotion of international brands have great influence. The conference attracts guests from more than 30 countries and regions every year. Coverage areas mainly include China, the United States, South Korea, Japan, France, Taiwan Province Province of China, Viet Nam and Singapore, covering mobile game publishers, mobile game manufacturers, publishers, operators, investors, wearable devices, mobile advertising, mobile payment and other fields. This year is the tenth year of TFC Global Mobile Games Conference, and a series of conferences and exhibitions are held with the theme of "pathfinding, cross-border and integration". At the same time, the conference will also hold a grand golden apple award ceremony to commend the pioneers of the game industry.