Constellation: Capricorn was born in Guobao Temple in Emei Mountain, Sichuan. Education: Beijing Institute of Fashion Technology (major in decoration and design, Arts and Crafts Department), executive consultant of marketing and publicity in the ticketing center of Beijing Olympic Organizing Committee in 2008, official consultant of 201Universiade, business development director of Ogilvy & Mather North China Group, and lecturer of corporate brand strategy courses in Peking University and Tsinghua University. Yang Shitou has rich practical experience in corporate brand strategy. He has worked for international brands such as Siemens Home Appliances, Kodak and Electrolux, and has worked for the creativity and communication of domestic famous brands such as Changhong, Sohu Olympics and Red Bull. Among them, cases such as "Yantai beer integrated communication" and Changhong "Rainbow October" won marketing awards at home and abroad.