A few years later, he passed the exam and became a township civil affairs assistant. Is it to live a stable life, or to start a business in the sea and do earth-shattering things? Parker Yang, a rural youth in trouble, finally chose the latter. He resigned as a civil affairs assistant and started a large-scale mushroom cultivation in his hometown known as "the hometown of tremella in China".
There are unexpected events in the sky. The sudden international trade friction stopped the export of mushrooms grown in Parker Yang, and a large number of mushrooms rotted in warehouses, and entrepreneurs were shrouded in the cloud of entrepreneurial failure. He had to run away from home and rush to Shenzhen with 300 Jin of dried mushrooms on his back, hoping to open a small shop in this entrepreneurial capital full of hopes and dreams and sell mushrooms to tide over the difficulties. The driving flute sounds a bit tragic. He wiped away the tears of parting from his eyes and resolutely stepped on the car door.
Unexpectedly, this move made him fall into a desperate situation. When I first came to Shenzhen, there was no place for him in this strange city. He is penniless, not to mention opening a shop, and survival is a problem. He boiled mushrooms in boiling water during the day and slept on a bench in litchi park at night. The crisis of survival troubled him for three months.
After a noisy day, the metropolis finally fell silent and stopped singing and dancing, but a sleepless heart woke up on a bench in litchi park.
Is there really no way out? Parker Yang sighed at the sky: "What do I want in this world?"
Shenzhen's road to survival is full of hardships. He has sold ladder English textbooks, worked as a housing agent, and his footprints are everywhere in the talent job market. By chance, he worked in a Chinese classical furniture company. Since then, he has forged an indissoluble bond with mahogany furniture, and at the same time began to have a deep understanding of the furniture industry chain.
Perhaps, it is precisely because he has experienced too many hardships and frustrations in life that he has forged his tenacity and perseverance. Repeated failures and repeated rises have made him a minor celebrity in mahogany furniture sales.
Opportunity finally beckoned to him, and a familiar Thai customer handed him an order of 400 thousand yuan, which made him overjoyed. He immediately went to the processing factory around Shenzhen to organize processing, and he made a profit of 6.5438+0.8 million yuan from this single business, becoming the first bucket of gold for starting a business. After that, he ambitiously rented a space of 2,000 square meters in the Art Exhibition Center at the price of 10 yuan, and opened his first home store specializing in office furniture and classical furniture.
At this time, Parker Yang met Zhu Xiaoli and his first shareholders. Zhu Xiaoli was infected by Parker Yang's entrepreneurial passion and indomitable spirit. She found five friends around her and raised 6.5438+0.5 million yuan, which Yang Dingping converted into 6.5438+0.5 million yuan in kind. In July 2007, she established her first company-Shenzhen Shi Sheng Hongya Furniture Co., Ltd.
At that time, Shi Sheng Hongya's main business was to do projects for big customers. Carrying a backpack, Parker Yang ran from Sheraton Huanggang Hotel in Shenzhen to Sofitel Sheshan Hotel in Shanghai to grab an order. Stay in hotels on business, eat instant noodles, travel-stained, waste your breath and attract business. The biggest trouble in doing a project is the need to advance funds, which takes up a large amount and takes a long period of payment. When the order is small, we need to find a small factory to do the processing, but the small processing factory has a high risk factor. Once, we paid a deposit of 0.2 million/200 thousand. Within a few days, the boss of the processing factory ran away with the money, which made the company difficult. By the beginning of 20 10, the company not only failed to make a profit, but lost more than RMB10 million!
In March of 20 10, Parker Yang, who was once again in trouble and seemed to have no way out, bravely borrowed usury to attend the annual Shenzhen Furniture Fair, and unexpectedly won an order of nearly 4 million yuan, which made him excited and rekindled the fire of hope.
However, when he hoped to seek support from shareholders for capital increase, he did not get a positive response from shareholders. Known for his honesty, he could have embarked on the road of liquidation and bankruptcy, but he solemnly promised: "I bought the equity and promised to repay it later." On the closing day, when he saw the employees leave, tears welled up in his eyes. ...
From a painful experience, he made up his mind: he must have his own factory! Where you fall, where you get up, it's a big deal to start all over again. By chance, Parker Yang saw a TV program about P2P peer-to-peer lending and found this online lending platform with a try attitude. After providing all identification, he got a credit line of 5000 yuan on the spot. In order to gain the trust of the website, he took them to the furniture exhibition and showed the 4 million orders he had just received. In the end, his credit line suddenly increased to 380 thousand!
This is really a magical new thing. He tasted the sweetness from it. With the loan from the website, he not only completed 4 million orders, but also rented a 3,000-square-meter factory in Dongguan, and his furniture factory began to take shape. After that, it obtained a credit line of 20 million in another P2P online lending platform-"Soso Loan".
20 12 1 month, Parker Yang stood on a 40-mu piece of land in Xinxu Town, Huiyang, Huizhou, and the wind in the field blew his skirt open. On this land with a lease of 35 years, he used the money borrowed from the website to build a mahogany furniture manufacturing industrial park with an annual output value of 500 million yuan.
May 20 15 13, a memorable day forever. Shi Sheng Hongya Redwood Furniture Industrial Park was completed and cut the ribbon. Tall and spacious modern workshops, high-grade and sophisticated modern assembly lines, rows of elegant design and fine workmanship of China classical mahogany furniture just off the assembly line, like rows of brides to be married, firmly attract people's attention. After that, Shi Sheng Hongya inherited the traditional technology, collected and restored Ming and Qing furniture, and made it reappear its former glory. On the basis of continuously excavating the essence of China furniture, the enterprise development goal of producing and selling furniture with classical artistry, national appreciation and modern practicability has been established, so that more ordinary people can afford it. After opening the first store in Haikou Easyhome, within two years, 20 stores have been opened in China Easyhome, with sales exceeding 100 million. ...
It's time for your dream to take off.
20 12 July, Yulong Venture Capital was established in Shekou, Shenzhen. During this period, relying on Lao Yang's personal reputation in P2P industry, he raised funds and issued shares twice, with 83 shareholders from all over the country. Parker Yang always clearly remembers that at the end of the first online promotion for unknown investors with yy voice, they only asked one sentence: "When will our funds be in place?" He Junxian, 29, is one of many shareholders. He invested all his savings at home and became one of the shareholders of Yulong. Later, he resigned as a civil servant to help Parker Yang expand the commercial market in Dongguan. What is more touching than mutual trust? Shareholders came for Parker Yang's integrity. He gathered strong contacts by honesty! Modern furniture has formed a unique landscape in the 2 1 century, and has become a guidepost to lead the consumption trend and fashion life. The world furniture industry has developed rapidly, with an output value as high as 654.38+000 billion US dollars and a trade volume exceeding 20 billion US dollars.
To Parker Yang's deep sorrow, under the background of a big furniture manufacturing country, there are few well-known household brands in China in the world.
When can China change from a big furniture manufacturing country to a strong furniture manufacturing country? Ding Yang, people of insight and equality always make sincere calls.
To narrow the gap with the world home furnishing industry, only mode innovation and brand building. Without innovation, it is impossible to truly realize the "gorgeous turn" of the traditional home furnishing industry in China.
In the process of in-depth study of China furniture industry, Parker Yang found that there are tens of thousands of small and medium-sized furniture manufacturing enterprises at one end and tens of thousands of small and medium-sized furniture manufacturing enterprises across the country, which are short of funds and have poor hematopoietic function, but they are not supported by banks; At the other end are unprofitable and struggling dealers. There is a number that has always hit his heart: the cost of a set of furniture from production to consumers accounts for 40%!
Parker Yang's conclusion is that furniture enterprises are also facing a comprehensive transformation of the industrial chain. If we only rely on our own accumulation and rolling development, we can no longer meet the huge capital demand. They must plug in the wings of capital, innovate marketing models and break through the shackles of intermediate links.
Based on this idea, Yang Dingping established Shenzhen Tang Ya Home Development Co., Ltd. in 20 12, and changed its name to Shenzhen Tang Ya E-Commerce Co., Ltd. on March 28th, 20 13. In March, 2013, Tang Ya Home successfully obtained the first financing of100000 yuan through Yuda Investment City. September 20 13, we successfully obtained the second financing of ITBT again, and laid out online marketing and physical stores at the same time. In three years, a home network direct selling platform was built, which reconstructed the ecology of the home industry. The combination of professional network dealers and O2O Home Experience Hall, a new marketing model of home industry chain integrating sales, installation, distribution, maintenance and warranty, has solved the industry dilemma and promoted the transformation of China furniture industry from manufacturing to creation.
Parker Yang's ecological circle of building a home cloud platform with Internet finance is as follows: according to the "smile curve" theory, highlight two commanding heights, effectively give play to the Internet finance function of Yuda Investment City, provide financial support for the majority of small and medium-sized furniture manufacturers, develop "zero-capital venture loan" financial products, and cooperate with "Tangya House" to enhance the hematopoietic function of China furniture industry, realize entrepreneurial value and enhance entrepreneurial vitality; Build a new platform for furniture marketing, realize direct transactions between suppliers and consumers through the platform of Tangya House, reduce intermediate links, and benefit both manufacturers and consumers. This ecological model organically organizes all parties concerned and creates a reasonable and effective value chain of home eco-industry. He loves employees and is enthusiastic about charity. He founded the core values of "sharing and growing together" for Yulong Group, including love, honesty, responsibility, innovation and sharing, which won the resonance of employees.
Parker Yang cherishes and longs for talents. He asked supervisors at all levels to respect, love and encourage employees, and give employees the same treatment as their parents. First of all, achieve employees, treat each employee as an entrepreneurial partner, and grow together with employees. Yulong Group's respect and care for talents has attracted many outstanding talents to join us. Yulong Group, led by Chairman Parker Yang, is widely involved in social welfare undertakings and enthusiastic about charity. Shenzhen Yunlong Education Development Foundation was formally established in June, 20 13, with Mr. Zan Yunlong as the first chairman of the Foundation and Mr. Parker Yang (chairman of Yulong Group) as the executive vice chairman. The Foundation focuses on the development of education, with the "Chinese Dream" as the carrier, the dream of helping students as the core and poverty alleviation as the goal. It has built a bridge for people from all walks of life, contributed their love, helped more people realize their dreams, made more children have equal educational experiences, changed the fate of more children, and made the society care for the organic cycle. The main projects planned and promoted by Yunlong Education Development Foundation are: through train for students, spring in the west, hand in hand for students, Zheng He grant, sunshine, clean energy education, and charity sale of collectibles. One of the aid projects, Yulong Scholarship, has blossomed and was officially launched on March 14. With the donation of Yulong Group, six primary schools, including Guangna Town Central Primary School, Sanxi Township Central Primary School, Nuojiang No.3 Primary School, Songxi Township Primary School, Mashi Town Middle School and County Children's Welfare Institute, have built electronic classrooms. The opening of electronic classrooms has benefited thousands of students.
Shenzhen Yunlong Education Development Foundation is a non-public offering foundation registered by Shenzhen Civil Affairs Bureau, which was formally established on June 20 13. The purpose of the Foundation is to abide by the Constitution, laws, regulations and national policies of People's Republic of China (PRC) (China), social morality and fashion, and serve social welfare undertakings. Committed to strengthening contact and cooperation with all kinds of enterprises and organizations at home and abroad and all walks of life, striving for support and donations from all walks of life at home and abroad, and serving the construction and development of the school.
The main duties of the foundation are: to strengthen contact and cooperation with all walks of life at home and abroad; Accept voluntary donations from domestic and foreign enterprises, social organizations, trading companies and individuals; Raise, manage and operate various funds according to law to maintain and increase the value of funds; According to the purpose of the foundation and the wishes of donors, carry out special awards, funding and other activities; Carry out other social welfare activities related to education.
The staff of the foundation will adhere to the working philosophy of fine management, abiding by credit and sustainable development, and carefully use each donation according to the wishes of the donors; By carrying out public welfare activities, we will enlarge the love of donors, carry forward the spirit of donors, organically combine rewards with education, and strive to contribute to the development of education and the progress of human civilization.