Fan Wei's resume:
1984.9- 1987.7 Zhejiang Huzhou Middle School
1987.9-1991.7 studied in the department of genetic engineering of Fudan university and obtained a bachelor of science degree.
1991.8-1992.8 Guangdong Zhuhai Livzon Pharmaceutical Group (Biochemical Pharmaceutical Factory) Sales Department
1992.8- 1993.9 Sales Department of Shenzhen Jingmei Bioengineering Co., Ltd.
1993.9—— Director of Shanghai Fosun High-tech (Group) Co., Ltd.
Director and General Manager of Forte Group Co., Ltd
Chairman of Shanghai Ceyuan Real Estate Consultant Co., Ltd.
Fan Wei won important honors in 2002:
The Man of the Hour of Shanghai Real Estate Enterprises
China real estate Bai Jie company
China real estate enterprises made outstanding contributions of 65.438 million people.
Gold Award of Top Ten Outstanding Young People in Putuo District
Fan Wei held an important social position in 2002;
Vice Chairman of Shanghai Jing 'an District Youth Federation
Vice Chairman of Shanghai Putuo District Federation of Industry and Commerce
Standing Committee of Shanghai Putuo District Political Consultative Conference
Executive Director of Shanghai Real Estate Association Council
Executive Director of the Board of Directors of Shanghai Academy of Social Sciences Real Estate Research Center
Fan Wei's Work Performance in 2002:
1993 In the second half of the year, when Fosun Group first intervened in the real estate field, Wei Fan was the leader in this industry. From the real estate intermediary service to the annual development of 6.5438+0.43 million square meters, the development of Forte Group has condensed Fan Wei's countless efforts. From a graduate majoring in genetic engineering to a real estate elite, this explains everything.
Now Forte (Group) Co., Ltd., as the holding company of Fosun Group, has become a large real estate enterprise group in Shanghai. In September, 20001year, Forte Group successfully completed the shareholding system reform and officially entered the listing counseling period. At present, it is actively preparing for listing on the main board of Hong Kong.
As the general manager of Forte Group, Fan Wei set foot in the real estate field from 1993 through the joint efforts of him and his team, and based on the business philosophy of "creating ideal space together", he formed a professional real estate group structure with real estate development as its core business and marketing planning, replacement service and engineering supervision as its auxiliary business. In recent years, Forte Group has made great progress and gradually established its leading position in Shanghai's real estate industry. The company ranks among the top 50 real estate enterprises in Shanghai for three consecutive years. Forte Group ranks sixth among the top 100 real estate enterprises in 200 1 Shanghai and first among private real estate enterprises in Shanghai.
First, the strategic positioning and business philosophy of Forte Group in 2002
2002 is the first year for China to join the WTO. With its strong and sustained economic development vitality, Shanghai has attracted the attention of global investors and become the city with the most obvious investment-driven growth effect and the best economic development quality in China. Shanghai's economy has achieved double-digit growth 1 1 year, with an average annual growth of 12.5%. At the end of 2002, Shanghai's Engel coefficient fell below 40% for the first time, and the per capita GDP reached nearly 5,000 US dollars, which was close to the level of moderately developed countries and became the main symbol of Shanghai residents' well-off consumption. In such a macro environment, housing has become a hot spot of consumption and even investment for local residents in Shanghai and immigrants at home and abroad.
Focusing on the background of Shanghai's economic prosperity, considering that Forte Group is a large-scale professional real estate group in Shanghai, Fan Wei, the general manager, keenly grasped the general trend of real estate development. In 2002, he set the growing urban middle class as the market target of Forte Group, and devoted himself to developing and selling high-quality and moderate-priced boutique houses for the Shanghai mass housing market. Forte has become one of the major real estate developers in Shanghai by virtue of its nine-year accumulated professional experience, accurate product positioning, multi-project management mechanism and ability, and brand advantages of increasing popularity.
Forte attaches great importance to understanding the demand trend of subdivided customers in the development of commercial housing, pays attention to the practicality and foresight of product design, and has been committed to providing products with unique positioning and excellent quality for the area where the real estate is located. The residential projects developed in Forte not only provide the satisfaction of residential functions, but also provide customers with a variety of supporting services such as leisure, fitness and entertainment. Especially after the introduction of "Star Club" into community clubs in 2002, residents' satisfaction has been further improved.
While providing high-quality products, General Manager Fan Wei widely popularized and applied the organizational system with strong matrix structure and the operation means of multi-project management in Forte Group in 2002, and incorporated the projects from design, construction to decoration into the strict quality control system, making it possible to operate 20 phased development projects at the same time in one year, thus realizing the overall goal of enterprise scale expansion in 2002 and initially forming a flexible and effective management mode with the characteristics of this enterprise.
Two. Overall Operating Performance of Forte Group in 2002
In 2002, Forte Group realized the expansion of real estate development scale, actively prepared to connect with overseas capital markets, and greatly improved its brand awareness.
1. Expansion of real estate development scale
By the end of 2002, the Group had 20 phased development projects put into operation at the same time, and the scale under construction reached 654.38+430,000 square meters, which were distributed in 8 administrative districts of Shanghai and other central cities. In 2002, eight development projects were completed (by stages), with a completed area of 484,000 square meters, a newly started area of 565,438+400,000 square meters, a contracted area of 550,500 square meters and a contracted amount of 2.656 billion yuan. In 2002, Forte Group won five medals in the top 50 properties in Shanghai in terms of sales volume (area and amount).
In order to ensure the sustainable development of Forte Group, the Group actively expanded channels and carried out land reserve. By the end of 2002, the land reserve was more than 2 million square meters. Enter Xuhui District to participate in the old district reconstruction project and start the Zhaofeng project with a development area of 500,000 ㎡; Enter Huangpu District, and start the Xindiyuan project with a development area of over 70,000 square meters through asset operation; At the same time, Forte Group selectively entered some foreign cities with development space and implemented Forte's foreign business development strategy. The Wuhan project started nearly 300,000 square meters during the year, and the Beijing project also entered the substantive operation stage.
2. Docking with overseas capital markets
In 2002, Forte carried out a lot of basic work around the goal of seeking to list H shares on the main board of Hong Kong, re-examined and integrated enterprise resources, enhanced the understanding of the industry situation and development law, and re-established a more consistent strategic positioning for its own development. At the same time, it has sorted out the company's asset composition and improved the corporate governance structure, which has laid a solid foundation for enterprises to realize docking with the international capital market and accelerate the rapid development of enterprise scale expansion.
3. Brand awareness has been greatly improved.
With the establishment of the scale target of Forte Group, General Manager Fan Wei realized the great potential and value of Forte brand in scale expansion, established the important position of Forte landlord brand in real estate development, and proposed to enhance the popularity of Forte brand in 2002 based on the establishment of Forte brand system in 200 1. In 2002, Forte Group implemented the unified planning of enterprise brand and project brand, and established a brand management system with Forte Visual Management Manual as the core. Through the brand culture communication platform of Forte internal magazine, Forte conference magazine and Forte website, the public's awareness of Forte brand value has been improved, and Forte's efforts in brand building have been recognized, which has won the attention of the society. At the end of September, 2002, the forte was unanimously approved and entered Shanghai.
Forte Group has many successful cases in the development of mid-range houses and conjoined villas, real estate marketing and property management. In 2002, the real estate developed by the company won many important awards in the industry: the second national excellent community environment (comprehensive category) award, the national classic residential district and commercial building planning and design competition classic human settlement environment gold award, advanced science and technology gold award, and the "Top Ten Investment Values of Shanghai Housing in 2002" award. At the same time, in view of the excellent performance of Forte Group in 2002, Forte Group won the honorary titles of Shanghai Real Estate Concern Brand in 2002, "China Leading Real Estate Enterprise in 20001-2002" and "Shanghai Top Ten Real Estate Enterprises in 2002".
Due to his outstanding performance in Shanghai's real estate industry, Mr. Fan Wei won many honors in 2002, such as China Top 100 Real Estate Enterprises, China Real Estate Enterprises' Outstanding Contribution of 65,438+000, Putuo District Top Ten Outstanding Young People's Gold Award, and Real Estate World Top Ten Cover Figures, and held several social positions: executive director of Shanghai Real Estate Association Council, executive director of Shanghai Academy of Social Sciences Real Estate Research Center Council, vice chairman of Putuo District Federation of Industry and Commerce, and vice chairman of Jing 'an District.
Forte Group, under the leadership of general manager Fan Wei, is striding forward towards the development goal of building the group into the most famous and comprehensive real estate enterprise group in China.
Concluding remarks
Today, I choose the challenge. ...
The road is full of hardships and unlimited opportunities.
I will go all out to create a miracle of life!
Let's start now. ...
Be grateful to others, be restrained to yourself,
Try your best to do things and cherish them!
This passage is Fan Wei's oath to the leaders at every employee and manager meeting; This passage is also a true portrayal of Fan Wei's creation of Forte Group.