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Extract code: kuia title: the change of the times: the internet builds a new world
Author: Hao Xu
Douban score: 6.3
Publisher: Huazhang Books
Publication year: 20 15- 1- 1
Page count: 208
Abstract: This is a profound and forward-looking book, which will leave great significance and far-reaching influence in the history of the Internet. It expounds the essence and law of the development of Internet and mobile Internet from three interrelated and progressive aspects: science and technology, media and humanities, which can help us sum up the past and review what happened in the Internet world. Take control of the moment and see what is happening in the mobile internet world; Win the future, predict what has not happened in the information world, solidify the "Internet anxiety" of this era, and let us better cope with this ever-changing era and fly in the wind.
Science and technology extend media, media update humanities, and humanities reshape business rules. This is the inevitable evolution of the information age, but also the main theme of the development of the information age! Along this line, this book is divided into five parts:
Openness: a great opportunity for cmnet
The future has arrived, where will the mobile Internet take us? This is a common problem facing our times. From the technical point of view, the beginning combs the ups and downs of mobile network equipment manufacturers, mobile network operators, mobile application service providers and mobile terminal manufacturers in the history of Internet development in China, and expounds how the mobile Internet industry composed of mobile terminals, mobile networks and mobile applications gave birth to the subversion of products and industries, and finally evolved into the subversion of the times.
Part I: Technology is changing.
Science and technology are the driving force for the progress of the times, and every change of the times is triggered by scientific and technological innovation. The first part summarizes the development of Internet technology from four perspectives: network, hardware, software and application (each perspective can be divided into three important changes), and analyzes how Internet technology is updated and the impact of each update.
Medium length: technology extension medium
Media is an extension of human senses, and technology is an extension of human body and nervous system to increase strength and speed. The replacement of science and technology gave birth to new media, which provided a more effective way for information dissemination and changed the form of media communication. The middle chapter summarizes the profound influence of scientific and technological innovation on the media from four dimensions: information bearing mode (from text to image), information transmission efficiency (from 1 to N2 transmission), information transmission quantity (from experience to big data) and information transmission result (from opaque to transparent).
Next: Media Renews Humanity
The replacement of science and technology and the extension of the media will eventually lead to changes in people and society, and will always return to human nature in one way or another. The second part summarizes the four influences of media renewal on humanities: the renewal of thinking mode, from rational era to perceptual era; The sense of time is updated, from the slow era to the fast era; The sense of space is renewed, from the bureaucratic era to the flat era; The sense of purpose is renewed, from the era of struggle to the era of entertainment. These influences will lead to major changes in business models and business rules.
The last chapter: the balance between the real world and the virtual world.
With the changes of the times, the real world and the virtual world are constantly colliding and merging, interweaving with each other and becoming unprecedented and diverse. In order to adapt to this era, each of us should accurately find our own position in time and space, find our own direction in the digital world built by the Internet, and finally achieve the balance between "me" and "us" in the integration of reality and virtuality.
About the author: Hao Xu, a senior technical training expert of Tencent Mobile Internet Group (MIG)/ Tencent College. I have worked for 2 1 year, focusing on the research of "mobile internet" and "workplace information transmission efficiency", and have a systematic understanding of mobile terminals, mobile networks, mobile application technologies and mobile talents.
From 65438 to 0993, he began to focus on the research of computer network, and joined Motorola Institute of Engineering in 2000, focusing on the direction of mobile network and mobile application technology, with a deep understanding of mobile network technology. At the same time, he has a deep understanding of professionalism, division of labor and bureaucratic management. 20 1 1 Since joining Tencent, his research fields include the development trend of Internet industry, business and technology, as well as the characteristics of Internet company culture, management and people ... and he has completed the transformation from bureaucratic management culture to Internet culture.
More than 10000 hours of teaching experience (pictures are part of the textbook), developed more than 100 days of teaching content, and trained nearly 100 lecturers.
Ma Bin, Vice President of Tencent Mobile Internet Group (MIG), MBA from Guanghua School of Management, Peking University. He worked in well-known foreign companies such as Panasonic and Siemens Networks, and joined Tencent in 2004. In addition, he is the executive director of China Young Entrepreneurs Association, a member of the Youth Federation of Central State Organs, a member of the Beijing Youth Federation, a member of the Central Financial Youth Federation, and the executive vice president of Peking University MBA Alumni Association.
Since 16, I have been thinking and understanding the essence of people, things, business, public welfare and management in practice. No matter what occupation, position or position you are engaged in in in any company, it is nothing more than the application of situation, Taoism and technology in time and space to solve the relationship between people and things in a commercial, public welfare and management way. Although some attempts have been made, it is still far from the real path, and the mobile Internet has brought greater impact to this society. After all the information is connected, the presentation form of all people and things has changed. Looking at the essence through the phenomenon, change has become the main theme of the times, embracing and practicing together, trying to find the law of change together and standing at the top of the wave of the times.