The program "Ding Luo Long Dong Choke" also deeply integrates Yanghe's inheritance of ancient brewing technology and the brand culture of the first "soft" liquor with the core concept of the program, and innovates in all aspects from location short films, stage presentation, interactive interviews and other links to maximize the variety marketing of the "Blue Classic Sky Blue" brand. In this regard, Wang Yao, Chairman of Yanghe Co., Ltd. said: "The classic folk arts such as Chinese Peking Opera and China Liquor, one is a national quintessence with profound cultural connotation, and the other represents the traditional culture and art of China; The other is China's wine-making art which has been passed down for thousands of years. I believe that the cooperation between the two will promote China culture to the world and contribute to the great rejuvenation of Chinese civilization. "