Entrusted by Shenzhen Tencent, Guangzhou Naonao Advertising Co., Ltd. completed the graphic design of OQ Penguin in February and March, 2000, and was recognized by Tencent. In mid-June of the same year, Tencent published its advertisement and the graphic logo commissioned by Guangzhou Brain Advertising Co., Ltd. in Southern Metropolis Daily and Southern Weekend respectively.

Tencent QQ endorsement icon determines that penguins have the following considerations:

1, Penguin's corporate personality itself has the meaning of "looking up and looking down", which means corporate development;

2, the letter Q is a bit like a penguin, two penguins talking side by side is QQ;

3, Q stands for cute, QQ is super cute;

4. Penguins live in the extreme of the earth, which also implies that QQ network can also contact the two ends of the earth, making communication more convenient;