165438+1On the morning of October 6, after more than two hours of competition, the men's and women's champions were decided in the 2022 Beijing Marathon. Anubaike Kuwan won the men's team championship in 2 hours 14 minutes and 34 seconds, which greatly improved his personal best. Yang Chunlong and He Jie won the second and third place respectively. Xia Yuyu won the women's championship in 2 hours, 28 minutes and 57 seconds, while Li and Wang Min won the second and third place respectively.

Compared with the 20 19 Beijing Marathon, there are no foreign elite athletes in North Malaysia this year, but the organizing committee invited many domestic elite athletes. The men's players are led by famous players He Jie and Yang Chunlong, while the women's players include Li and Wang Min.

How great is Mabey? Since the establishment of 198 1, Beijing Marathon has gradually developed into a brand event with profound cultural connotations. At present, it is a gold medal event of China Athletics Association and a landmark event of world elite athletics.

Beijing Marathon is called "National Horse" by runners, not only because it is the oldest marathon in China, but also because Ma Bei's route runs through Tiananmen Square and Chang 'an Avenue, attracting many runners from home and abroad to participate in the race, and Ma Bei has become a place for runners to make a pilgrimage.

Marathon will be held intensively this weekend.

The return of North Malaysia, which was suspended for two years due to the epidemic, undoubtedly brought more positive effects to the recovery of other marathon events. According to media reports, nearly 20 marathons will be held this weekend 1 1.5 and1.6. According to the scale set by the competition rules of each event, more than 300,000 people participated in the marathon this weekend alone.

(1) 1 1.5 Qingdao Marathon with a scale of 25,000 people;

(2) 1 1.5 Zhejiang Marathon Relay, 1300 people;

(3) 1 1.5 Changzhou west taihu lake Marathon, with 20,000 people;

(4) 1 1.5 Chongqing Tongliang Dragon Marathon, with 9,800 people;

(5) 1 1.5 Jiangxi Yongxiu Marathon, with a scale of 3,000 people;

(6) 1 1.6 Beijing Marathon with a scale of 30,000 people;

(7) 1 1.6 Changsha Marathon with a scale of 24,000 people;

(8) 1 1.6 Wuxi Marathon with a scale of 27,000 people;

(9) 1 1.6 Dongying Marathon with a scale of 20,000 people;

(10) 1 1.6 Hangzhou Jiande Marathon, 10000 people;

(11)11.6 Tongren Fanjing Mountain Marathon, with 5,000 people;

(12) 1 1.6 Shanghai 10 km classic, 4,000 people;

(13) 1 1.6-day Taishan Marathon, scale 10000 people;

(14) 1 1.6 Chongqing Changjiahui Marathon, with 20,000 people;

(15) 1 1.6 Taiyuan Marathon, with a scale of 35,000 people;

(16) 1 1.6 Shijiazhuang Marathon, scale 18000 people;

(17) 1 1.6 Shandong Binzhou Marathon, 12000 people;

(18) 1 1.6 Jiangxi Longhushan Marathon, 10000 people;

(According to the scale set by the competition rules of major events,1the total scale of the competition held on October 5 /6 is about 300,000 people, 165438).

Shanghai Marathon165438+1starts at 7: 00 on October 27th.

According to Shanghai's announcement,1on the evening of October 3, 165438+ The Shanghai Marathon Organizing Committee officially announced that the 26th Shanghai Marathon (hereinafter referred to as "getting on the horse") will start at 7: 00 a.m. on October 27. The participation scale of this activity is 18000, which is the same as the last activity. The event is still "elite", only the marathon.

In order to ensure the safety of the competition, the development of the competition puts forward stricter requirements for the contestants-the public contestants are only limited to the permanent residents of Shanghai who have reached the age of 20 in the year of the competition, while the players who have reserved places before will be automatically reserved until the competition in 2023 if they do not meet the registration conditions.

Which sectors will benefit?

However, behind every popular sports event is a marketing event.

Specifically, the operator of Beijing Marathon is Zhongao Road Run, and it has been the exclusive operator of Beijing Marathon since 20 10.

According to the enterprise survey, the two major shareholders of China-Austria Road Run are China Athletics Association and China-Australia Sports Industry Co., Ltd., and the major shareholder of the latter is the listed company's Chinese sports industry.

Recently, some investors inquired through the interactive platform of the exchange that "Beijing Marathon will be restarted on165438+1October 6 after two years' interruption. I would like to ask whether China Olympic Sports, China Olympic Sports Road Run and China Athletics Association under the China Sports Industry have signed an agreement to obtain the tripartite agreement on the operation right and commercial right development of the' Beijing Marathon'? Is China Olympic Road Running Sports Management Co., Ltd., a subsidiary of China Olympic Sports, a business operation partner of' Beijing Marathon'? Have you obtained the exclusive authorization for the development and operation of the commercial rights of the event? "

In this regard, the company said that the company has obtained exclusive authorization to develop and operate the commercial rights and interests of the "Beijing Marathon" event. The company has good brand credibility and market recognition, and has successfully built strong IP events such as Beijing Marathon, Guangzhou Marathon, Wuhan Marathon, Nanjing Marathon and China Tour.

Market analysts pointed out that the return of North Malaysia, which was suspended twice due to the epidemic, will have a positive impact on the sports event sector.

In addition to the marathon, this year's football World Cup has also attracted much attention. It has been confirmed that it will be held in Qatar from1October 20th to February 20th, 18. This is the first time that a Middle East country has hosted a football World Cup. In addition, as the world's first unrestricted top sports event after the outbreak of the COVID-19 epidemic, it has attracted worldwide attention.

From the past, almost every World Cup can "detonate" the market of concept companies.

Nearly half of the games will be held before 23: 00 Beijing time, which also provides a good time condition for domestic audiences to watch the live broadcast of the games. In this World Cup, Tik Tok Group will become the "new army" of the event broadcast, relying on its VR hardware PICO to provide users with diverse viewing experiences such as VR live broadcast.

With the return of the head event, the sponsoring brands are also gearing up. The title sponsor of Beijing Marathon is Shell Network. This time, Shell and Ma Bei joined hands to set up a supply station and rest area for runners in the community. In terms of equipment, the sponsor brand of Ma Bei shoes and clothing is Adidas.

In the context of the blowout of domestic marathon events, in recent years, domestic sports brands have also begun to exert their strength in the field of professional running.

Previously, Xtep International Financial Report showed that in 20 15-20 18, the brand sponsored 143 important marathon and running events, including Xiamen, Chongqing, Taiyuan and Shenzhen. Li Ning has reached cooperation with professional events such as Hangzhou, Qingdao and Wuxi Marathon.

On the other hand, internationally, domestic sports brands choose to sponsor athletes more. From March 20 19 to March 2022, Li Ning signed a total of 38 international marathoners.

With the popularity of national sports, domestic sales of running shoes have increased. According to changjiang securities's calculation, the market size of running shoes in China will reach 62.8 billion yuan in 20021year. At the same time, the agency's research report shows that from 20 18 to 202 1, the proportion of runners wearing domestic brand running shoes in Xiamen Marathon increased from 35.5% to 68.9%. Seven people in the top 9 of Xuzhou Marathon wore Xtep running shoes.