Decathlon entered China in 2003, and by 20021,it had spread to 178 shopping malls in 46 cities across the country.
It provides the support of chain sporting goods management and even the whole sports industry chain, and has a rich front of its own brand products, which are divided into 20 brands with different names according to different sports categories.
Development course:
1976, MichelLeclerq founded Decathlon's first shopping center, located in the northern French city of Enlos. Shopping malls adopt the concept of gathering all sports under one roof and optimize prices through self-help sales.
1985 set up a training school and launched an employee stock ownership plan.
1986, Decathlon production company was established, and the first shopping mall outside France opened in Dortmund, Germany.
1992, the first shopping center in Spain opened in Barcelona.
1993, the first Italian shopping mall opened in Milan, with 5,000 employees and 100 shopping malls.
1996, the first batch of "passion" brands were established: Quechua outdoor sports brand and Tribord water sports brand, with 10000 employees.
In 2000, shopping centers in London, England, Amsterdam, the Netherlands and Lisbon, Portugal opened.
In 200 1 year, the first shopping center in Brazil opened in Sao Paulo, with 25,000 employees and 300 shopping malls.