On June 2, 2020, Xiaomi announced the latest appointment, the former senior vice president of Meizu Technology. Jeffrey Yang, President of TCL Communication Company in China, officially joined Xiaomi Leijun in Jeffrey Yang, this time as the chief marketing officer of Xiaomi Group in China. Responsible for the formulation of marketing strategy, the implementation of the plan, the establishment and promotion of the brand in China. Before joining Xiaomi, he reported to Lei Jun and Lu, and Jeffrey Yang's resume was quite rich. He has worked in Motorola, Apple, Lexmark, Samsung, RIM, Huawei, TCL Communication, Meizu and other companies. Prior to this, Xiaomi also hired foreign executives with high salaries. The most familiar person is Lu, president of China District. What will Jeffrey Yang bring to Xiaomi after joining Xiaomi?

In the history of Jeffrey Yang, the most successful experience is in Huawei. Before he went to Huawei, Huawei series and Matte series were not discussed. After going to Huawei, the positioning of P series and Mate series was established. Mate7 is particularly successful. So, how did Mate7 succeed? How big a role did Jeffrey Yang play? Mate7 is Huawei's iconic product, which has truly gained a foothold in the high-end market. Huawei wanted to be a high-end brand. People didn't recognize it. You must be cheap before someone buys it. Huawei arrived at Kirin 9 10, which basically solved the problem of product stability. K3V2 used to be too hot. However, at that time, the problem was solved. At Kirin 920, Huawei basically caught up with the mainstream. 925 is an optimized version. Technically speaking, Huawei has a good product foundation. Graphic performance is not important to the commercial market. This is the technical basis of Mate7. MATE 7' s greatest success in Huawei is design.

What Jeffrey Yang developed is more suitable for the transformation of Xiaomi in 2020. If the Xiaomi brand goes high-end, it must attract middle-aged male users. In fact, the leather back cover produced by OV this year has the same idea. At first, this market was occupied by Huawei and Gionee, and Coolpad put it aside. 20 15, Li Jing eats more cakes than Huawei. But a boss of Black Swan made a bet and the capital chain collapsed. Huawei itself almost ate the whole market. If Xiaomi wants to enter the market, it is more reliable to find Jeffrey Yang for marketing. He is very familiar with this market. Both the success of Samsung and the success of Huawei have opened up this market. In the first quarter of 2020, Xiaomi was the only mobile phone manufacturer with increased share. This may be related to the late outbreak of the Indian epidemic. Domestic millet 10 is willing to stop paying high prices to some extent. Xiaomi now has the capital to let Jeffrey Yang burn money for marketing.

At present, the cards in Xiaomi's mobile phone are all good. Meitu is developed, and high-end women can. Male high-end, Xiaomi can consider the independent transformation of MIX brand. Xiaomi allows Redmi to sell in large quantities, without any burden, and can raise the price slightly. Create a high-end series. As far as products are concerned, Lu is an expert, so it is not a problem to use a knife carefully. When Jeffrey Yang was in Meizu and TCL, it was no use marketing. Competing with Huawei mate for the market is Gionee M5 M6. Lu's level, come up with excellent products is not a problem at all. Therefore, Jeffrey Yang has a chance in Xiaomi.