Figure | Source Network
From R-bid to R-car, SAIC, a brand new energy brand, has been advancing at an independent pace. However, in 200 days, R-car has completed a series of actions such as brand building, new car listing and service system establishment. Judging from the information released by Guangzhou Auto Show, R-car's last move is also ready.
At this year's Guangzhou Auto Show, the booth of SAIC passenger cars was particularly lively. Roewe, MG and R cars set up booths respectively, which brought many new cars. The most interesting thing is the recently independent R car. With its establishment and independence, SAIC passenger cars have formally formed a brand-new development pattern with three major brands in parallel. Roewe and MG are still mainly rooted in the fuel vehicle market, focusing on technology and sports respectively, while R vehicle undertakes two tasks, one is enterprise electrification, and the other is.
"R car will undertake higher tasks. Simply put, in the price range of 6.5438+0.5 million yuan, R car is a new force of the national team and undertakes the mission of new energy and intelligent breakthrough development. " Yu Jingmin, deputy general manager of SAIC Bus Company, said in an interview with some media.
As an independent brand of new energy, it has become the common choice of independent brands in recent years. SAIC is not the earliest, but it is the fastest. Since the debut of 10 in May, R has launched two new cars, one is ER6 and the other is MAEVEL, and released the pre-sale price at Guangzhou Auto Show. R, there is another mode called? R-Aura？ Concept concept car, according to the official, the products of R car are ready for the next three years.
In addition to sufficient ammunition, the R car, which calls itself "the new force of the national team", will also take innovative forms in its business model. Yu Jingmin said that the gestation and birth of the R car was completely driven by users. "We want to build a brand with users."
In the interview of R Auto Guangzhou Auto Show, there are two real users of R Auto in addition to several relevant leaders of SAIC, which is rare in the interview activities of car companies in the past, and R Auto just wants to express its determination to build a "user brand".
Yu Jingmin bluntly said that R car wants to become the new force of the national team and lead the national team to make breakthroughs in the fields of electrification and intelligence, but it needs innovation to do all this, so R car has taken a unique path, and he is very optimistic about the results. In his view, R car has three major differentiation advantages.
First of all, R Auto will build a team IP, and users will become a part of this IP, and users are R Auto's partners, not only driving products and enjoying travel services, but also participating in the construction of R Auto. "The whole marketing service is both a starting point and a closed loop. The key is the support of technology and the love of users, so as to realize the imagination of science and technology."
Secondly, R car born out of Roewe brand has a solid foundation, stable basic users and deep accumulation in the fields of electrification and intelligence, so R car can produce more reliable, comprehensive and single-point breakthrough products and services.
Finally, with the belief of "users are partners" and "travel is service", R Auto has built a new retail service model and a brand-new offline experience store R? Store enters the user life circle; Online 7×24 real-time exclusive consultant, 1V 1 service is more intimate. In addition, for the charging problem that users are most concerned about, R Auto has also accessed 300,000 charging pile data, bringing more accurate, comprehensive, dynamic and real-time charging pile query and navigation planning services.
From the above planning, it is not difficult to see that R Auto has integrated a large number of models respected by the new forces in building cars in terms of user service, and based on the identity and advantages of the national team, it has created new models that are more suitable for its own development. Whether it will succeed in the end is of course unknown, but this attempt is commendable.
Brand independence and model innovation are expected, but it is the product of R car that can convince the market in the end, and the first shot of R car is good. Er6, 1 124, which was launched in August, has become a dark horse in the segment of15438-200,000 pure electric vehicles. Marvel Comics? R the current heat is also good.
The pre-sale price of this new car positioning the 5G intelligent electric SUV starts from 220,000 yuan, and it is equipped with 19.4 "+ 12.3 "dual large screen and Slim? Air intelligent high-efficiency heat pump air conditioning system and other 16 intelligent standard items, 4.8s surge performance package, R? A pilot? There are three pre-sale optional packages, namely, 3.0 Smart Drive Growth Package and 93kWh Long Life Package, and three versions, namely, four-wheel drive version, 5G version and long life version.
The official said that the car has advantages in three aspects: 5G intelligent driving, 5G intelligent cockpit and three electric technologies. In terms of 5G intelligent driving, the new car will be equipped with R? A pilot? 3.0 Automatic driving assistance function; The concept of 5G intelligent cockpit, with the experience of MR mixed virtual reality intelligent assistant system, voice-activated intelligent driving, car-home interconnection and on-board OTA, brings users a brand-new intelligent travel experience. In terms of electricity, the new car's electricity system passed the 360 battery inclined column impact test, and its flame retardant battery met UL-2580 and ASIL? D The highest safety grade design of automotive electronics and electricity meets the highest waterproof grade of IP69K industry.
According to Jiang Hui, chief operating officer of R Auto, Marvel Comics? R will be delivered at the end of February or the beginning of October next year. All models will be equipped with 5G chips, and the car will also be equipped with a 93kWh battery pack, so that the cruising range of the new car will reach about 700km.
In addition to these two new cars, Yu Jingmin revealed that before the Shanghai Auto Show next year, R Auto will also release two concept cars, plus the concept car of the Guangzhou Auto Show. In the future, these three models will be mass-produced, and R Auto's products will be launched quickly. "Our sales target for next year is 30,000 cars, but we will focus on the quality of each service."
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.