Gerald A.Michaelson: a world-class expert in the art of war and a senior manager of Fortune 100 companies. He explained the ideological wisdom of Sun Tzu's Art of War in a series of works. These works have received extensive attention and have been translated into seven languages. He once held a seminar on Sun Tzu in China, and gave training and lectures on Sun Tzu's ideas and applications to business people all over the world. Steven W.Michaelson: Marketing expert, with rich marketing experience, once worked for Procter & Gamble and Sarah Lee. Jia: Associate Professor, Department of Business Administration, Business School, Nanjing University, Doctor of Management, 200 1-2003, engaged in postdoctoral research in Guanghua School of Management, Peking University. He has published more than ten academic papers in academic journals such as Economic Research, Managing the World and Economics (Quarterly), and published the monograph Specialization, Collaboration and Enterprise Strategy, and won the first prize of the fourth Nanjing University Humanities and Social Sciences Research Achievement Award (2004). Tang Yi: Master of Management, Nanjing University, Ph.D. student, Hong Kong University of Science and Technology.