Li Xiang, 198 1 was born in Shijiazhuang, Hebei province in June, and grew up in an artistic family. His parents were both graduates of the Central Academy of Traditional Chinese Opera. This family background not only provided him with rich cultural background, but also cultivated his open and innovative way of thinking.

In 2004, Li Xiang founded car home, a user-centered car internet platform, to provide consumers with all-round services from car selection and car purchase to car use and car exchange. Under his leadership, car home rose rapidly and became a leader in the industry, showing his business insight and leadership.