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Responsibilities of the Director of New Media Operations
Responsibilities of the Director of New Media Operations

With the continuous progress of society, there are more and more places where we can come into contact with job responsibilities. Job responsibilities refer to the work content that a post needs to complete and the scope of responsibility that it should undertake. So, have you mastered the format of job responsibilities? The following is my collection of job responsibilities of the new media operations director for reference only. Welcome to reading.

Director of New Media Operations 1 1 Job responsibilities, daily operation and promotion of Weibo and mobile Internet from media platforms;

2. Responsible for editing and publishing soft articles and copywriting, uploading and promoting products;

3. Plan and provide high-quality and high-spread content for fans;

4. Responsible for the planning, implementation and follow-up maintenance of the daily activities of the marketing line of the new media platform;

5. Fully understand user needs, collect user feedback, and analyze user behaviors and needs.

Qualifications:

1, with more than 2 years working experience in the field of new media editing;

2. It is preferred to plan the content promotion scheme such as today's headlines of new media platforms;

3, good writing skills, strong new media thematic planning and information editing capabilities;

4. High professionalism, professionalism and team spirit, good at communication.

Job responsibilities of new media operation director 2 1. Responsible for brand new media construction (WeChat, Weibo, live broadcast, etc.). ) and omni-channel daily operation promotion;

2. Plan, produce and disseminate high-quality and communicable content (including in-depth drafts, pictures and texts, posters, videos, etc.). ), and is responsible for the planning, editing and writing of brand original content;

3. Plan activities according to hot spots, festivals and other events to enhance the influence and attention of new media;

4. Increase the number of fans, improve the attention and activity of fans, and interact with fans in time;

5. Keep up with the development trend of new media platforms, pay extensive attention to benchmarking, actively explore operation modes and seek cooperation;

6. Fully understand user needs, collect user feedback, analyze user behaviors and needs, regularly form new media operation reports, and track and analyze project implementation;

7. Analyze the operation of new media, submit the monthly data report, feedback the effect, and put forward the improvement plan.

Qualifications:

1. College degree or above, more than 3 years experience in new media operation, cosmetics/fashion/beauty cosmetics and other related industries is preferred;

2. Familiar with various promotion methods of new media users and channels at home and abroad, and understand the characteristics of various mainstream new media platforms;

3. Excellent writing skills and creative planning skills, familiar with the writing style of soft texts and the promotion form of mobile Internet;

4. The operation scale is too large, there are related promotion resources, and the tweet ability is strong;

5. Like and willing to accept new things, flexible mind, good data analysis skills, language and writing skills;

6. Pay attention to teamwork, be good at communication and be creative.

Job responsibilities of new media operation director 3 1. According to the development strategy of Utopia, formulate innovative offline and offline media resources development strategies;

2. Complete the annual and phased indicators of media resource expansion, leasing, operation and maintenance;

3. Complete the system construction of innovative media strategy, including operation system, expansion system, leasing system and talent system.

4. Team building and training.

Qualifications:

1, bachelor degree or above in media (advertising, new media, Chinese, journalism and other majors are preferred);

2.20xx years experience in new media operation and 5 years experience in team management;

3. Have the company's management philosophy;

4. Have knowledge of data finance.

The new media operation director 4 (1) is responsible for assisting social media operations to collect and edit information, such as Weibo and WeChat operations;

(2) Assist in planning social media content and activities;

(3) Be responsible for the collection and editing of industry hot news and information, and have certain sensitivity to industry hot spots;

(4) Collect popular articles and information on social media platforms, and integrate and share them.

Requirements:

(1) major in advertising communication, computer, news or literature;

(2) Love social media, such as Weibo and WeChat;

(3) Experience in copywriting, planning and media practice is preferred;

(4) Understanding of new media marketing and communication methods;

(5) Strong sense of responsibility, strong affinity, good communication, execution ability and teamwork spirit;

(6) Have written skills and reading ability;

(7) Know some graphic design such as PS and photo editing.

Job responsibilities of new media operation director 5 1, positioning corporate brands according to the company's development strategy and market research;

2. Plan the company's content resources and make brand planning plans;

3. Organize personnel to design and plan the enterprise brand, formulate the planning scheme and report it to the company leaders for approval;

4. Be responsible for brand management and new media promotion, and standardize the use of company brands;

5. Pay attention to the industry trends, assist other departments, and make the promotion plan of the company's new products;

6. Provide relevant training and guidance for department employees.

Requirements:

1, bachelor degree or above in marketing, advertising, media and other related majors;

2. More than 5 years working experience in new media and 3 years working experience in management (animation/publishing industry experience is preferred);

3. Excellent organization and coordination skills, good at content-related topic selection, editing and planning, and familiar with content production process and traffic distribution management;

4. Rich professional knowledge and experience in brand positioning, planning and publicity, successful brand operation experience, and a certain understanding of the animation industry and related knowledge;

5. Excellent communication and coordination skills and innovative ability;

6. Familiar with the operation and planning of new media channels (Weibo, WeChat official account, Bili Bili, Xiaohongshu, etc.). ).

Responsibilities of Director of New Media Operations 6 1. Responsible for the daily operation and promotion of the Internet from the media platform, and plan and provide high-quality and high-dissemination content;

2. Be responsible for the overall operation of the overall new media resources, formulate strategies and give instructions;

3. Responsible for organizing the new media operation plan and launch plan, and promoting their implementation and effect evaluation;

4. Responsible for planning and implementing the daily activities and tracking and maintenance of the new media marketing line, and sending all kinds of marketing contents according to the project;

5. Improve the activity of fans, do a good job of interaction, and analyze and summarize the online behavior of fans;

6. Mining and analyzing the needs of new media users, collecting user feedback, and analyzing user industries and needs;

7. Responsible for monitoring competitors and news in the industry on the new media platform, making briefings, analyzing data and giving feedback, mastering the media operation methods of successful industries, and comprehensively improving the company's promotion ability;

8. Put forward constructive suggestions on the overall development strategy of the company and the development of the new media industry.

Job requirements:

1, bachelor degree or above, major in marketing, news, media, advertising and other related fields;

At least 2.5 years experience in Internet operation or new media operation and management;

3. Be familiar with the design and interface development of various marketing platforms, and be able to plan and design marketing new products as a whole;

4. Be good at exploring new channels of new media resources;

5. Have strong overall marketing planning ability and innovation ability, and have specific cases of planning and implementing projects;

6, flexible mind, clear thinking, strong planning and control ability, innovative consciousness, can independently complete activities and execution;

7. Have a high degree of work enthusiasm and self-initiative, strong project promotion and execution ability, and teamwork spirit.

The new media operation director 7 (1) is responsible for assisting social media operations in information editing and editing, such as Weibo and WeChat operations;

(2) Assist in planning social media content and activities;

(3) Assist in monitoring Weibo, and be responsible for the collection and editing of industry hot news and information;

(4) Collect popular articles and information on social media platforms, and integrate and share them.

Qualifications:

(1) major in advertising communication, computer, news or literature;

(2) Proficient in ps and network technology; Have a computer foundation;

(3) Love social media, such as Weibo and WeChat;

(4) Experience in copywriting, planning and media practice is preferred;

(5) Understanding of new media marketing and communication methods;

(6) Strong sense of responsibility, strong affinity, good communication, execution ability and teamwork spirit;

(7) Ability to write and read.

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