Idy is a personal brand manager. The dimensions of personal brand management are very three-dimensional, including your media image, corporate image, personal endorsement, the groups you want to influence and so on. The establishment of a truly powerful brand requires long-term operation. Li Ning closed 2000 stores this year, and its market share dropped sharply, while Nike and Adi grew steadily. Their long-term orientation is brand competition, not product competition. A brand that can arouse the stable emotional connection of the target group cannot be compared with overnight fame. "