In 2005, Li Feng joined Chery Automobile as the general manager of Chery Sales Company, creating a marketing myth. Yin Tongyue, chairman of Chery, praised this: "Before Li Feng, Chery had no marketing." During the three years from 2005 to 2007, Li Feng led Chery's sales to increase from 85,000 vehicles in 2004 to 38 1 10,000 vehicles in 2007, achieving a leap-forward growth of 300,000 vehicles.
After leaving Chery, Li Feng joined Beijing Hyundai the following year, creating a "modern speed". The sales volume of Beijing Hyundai increased from 570,000 vehicles in 2009 to 6,543.8+0.03 million vehicles in 2065.438+03.
2065438+In September 2009, Hyundai Motor announced the appointment of Li Feng as the vice president of Hyundai Motor (China) and the general manager of Dongfeng Da Yue Kia. With this appointment, Li Feng became the first general manager of Dongfeng Da Yue Kia from China, who was fully responsible for the localized production, sales and planning of Dongfeng Da Yue Kia Motors in China.
After taking office, Li Feng carried out a series of top-down reforms, including promoting new cars, reshaping brand image and accelerating channel layout. Up to now, Li Feng has been the general manager of Dongfeng Da Yue Kia for 65,438+07 months. He first launched the "One Body, Three Wings" action plan on the product, indicating that in the future, no new cars of less than 6,543,800 yuan will be launched, but a strategic car matrix of more than 6,543,800 yuan represented by Zhipao, Aopao, K3 and KX5 will be formed.