Our company is a wine import trading company, engaged in wholesale business. Because the price of wine is low, people often come directly to our company to buy wine.

Half of my job responsibilities are sales, so I will receive these customers and take them to the exhibition hall to choose wine.

I will turn on all the lights in the exhibition hall before they come. In a well-lit environment, simple and exquisite decoration, bottles of wine are placed on the display shelf like works of art, which is very beautiful and attractive.

In this scenario, it is easy for customers to choose the wine they are satisfied with. Everyone wants to have beautiful things, besides, they are here to buy wine.

So, they will say, "Zheng Li, I want these wines. Help me with a bag, I'll take it. " Say that finish, just pick up the wine and go outside.

At this time, I always say quickly, "sir/beauty, I'd better help you get these gold bars from the warehouse." These bottles are placed in the exhibition hall as furnishings! "

As soon as the customer listens!

Scene 2

There is a club on the second floor of the company to hold tasting and wine tasting activities. In the clubhouse, there is also an exhibition hall, which is fully enclosed, with air conditioning on all year round and constant temperature and humidity.

There are wines from top French wineries such as Lafite, Mouton and Margaux in the exhibition hall. At first glance, the rows are all Lafite, and the rows are all waiting. Very shocking.

We like to come here best when we show our guests around the company. Everything here is the treasure of the town shop.

This is also the place with the most friends. Look at these precious wines, you can't have them. Just take a picture as a souvenir.

Therefore, after entering this exhibition hall, the first thing the guests say is always: "Zheng Li, turn on the lights here, I want to take a picture."

At this time, I always said helplessly, "There is no light in it. If you want to take pictures, otherwise, I'll give you a light with my mobile phone. "

After reading these two scenes, readers will surely find that they are all telling stories about lights and wine.

Then, there will be questions, "Why are there no lights in the exhibition hall on the second floor? It will sell well after it is installed with lights. They are all famous wines with high profits. Why not install lights? How can you sell wine? "

Actually, it is.

Wine, a living spirit, is most afraid of light.

Wine is sensitive to light. Light will change the color of wine. For example, red wine will become lighter when exposed to strong light for a long time, while white wine will become darker when exposed to light for a long time.

Wine will become hot under strong light, losing its fresh floral and fruity fragrance. And there are some decorative lights, which will also make the wine produce some unpleasant smells.

There are some ultraviolet rays in the light, which will destroy the aromatic substances in the wine and affect the taste of the wine. This is why some wine bottles should be made dark. Because dark wine bottles can block some ultraviolet rays, thus preventing the infringement of "light".

When buying goods in supermarkets and shops, shopkeepers always put the best quality and best-selling goods at the front, especially fruits.

Wine is different.

On the display shelf, the wine placed on the outermost side is often the most severely illuminated. Just as I always turn on the lights in the exhibition hall before guests come, brightly lit scenes will stimulate customers' desire to buy more goods.

But this virtually destroys the quality of wine. That's why I will "stop" the guests from taking the wine from the display shelf and then give them the wine stored in the warehouse.

Of course, someone will ask, what will happen to the wine in the exhibition hall in the end?

One is that we will regularly rotate the wine in the exhibition hall and exchange the wine in the warehouse with the wine in the exhibition hall in a short time.

Another point is that wine that has been kept in the exhibition hall for a long time will eventually be sold at a discount. However, these wines to be processed are all explained to customers in advance, and the reason is why they are discounted.

Therefore, if you want to buy wine in shops and supermarkets, you'd better ask the salesperson to get it in the warehouse, and try not to take the wine on the shelves displayed in the exhibition hall. If you really can't, just take the innermost wine on the display shelf.