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Dong Dahai's Works and Papers
1. New Century Management (series, 10). Dalian University of Technology Press, August 2000.

2. Strategic management. Dalian University of Technology Press, May 2000.

3. Marketing (first and second editions). Dalian University of Technology Press, 1998+02.

4. Competitive strategy of modern enterprises. China Commercial Press, 1994.3 1. Insight into your customers. Machinery Industry Press, 2004.438+0

2. Seven principles of customer value. Machinery Industry Press, 2004. 1. 1. Customer value is an important antecedent of competitive advantage: an empirical study. China Journal of Management Science.

2. Competitive strategy development method based on customer value. Systems engineering, documented.

3. Customer value dynamics and its influence on competitive advantage. Forecast, 23, 2004 (1):11-15,42.

4. Review of western customer satisfaction measurement models. Science and technology management, 25 (1): 92-96, 1 19.

5. A summary of the research on the antecedents of western consumers' behavioral tendencies. Nankai Business Review, Volume 6, No.6, No.33, 2003: 46-5 1.

6. The strategic concept of dynamic overall planning. Journal of Industrial Engineering and Engineering Management, July 2002.

7. Create a brand with lasting competitive advantage. Science of Science and Technology Management, September 2002.

8.2 1 century where to find a competitive advantage. Circular Economy in China, April 2002.

9. Competitor information system: significance, system and management. China Soft Science, February 2000 (total 1 10).

10. An empirical study on the measurement method of store image was carried out in China. In 2003, the 12th China International Conference for Management Educators was held in Seattle, USA.

1 1. Research methods of determinants of competitive advantage. Proceedings of the 8th Asia-Pacific Business Management Conference, Hong Kong, 2002.

12. Establish a lasting competitive advantage through customer value. 2002 China University Marketing Research Association 18 Annual Meeting, Yunnan.

13. Carry the marketing revolution to the end. China Market Society 200 1 Annual Meeting, Beijing, 200 1.

14. Research on the detection method of the constituent elements of customer expectation. National Market Research Industry Association 200 1 "Procter & Gamble Award" Excellent Paper Competition, Beijing, 200 1.

15. The confusion of using Boston matrix method. China University Marketing Society Annual Meeting Report Paper, Chongqing, 200 1.