Toyota's 82-year history \ x0d \ Kiichiro Toyoda (1894-1952): the founder of Toyota Motor Corporation and the pioneer of Japanese automobile industry. He founded Toyota Motor Corporation and realized his father's last wish: to produce cars made in Japan. \x0d\ Toyota (トヨタ) is one of the top ten automobile industry companies in the world and the largest automobile company in the world. 1933, Toyoda Kiichiro set up the Automobile Department in Toyota Automatic Loom Factory. 1937, the Automobile Department was officially separated from Toyota Automatic Loom Factory and established the Toyota Automobile Industry. The early Toyota, Crown, Guangguan and Corolla were famous for a while, and the recent Cresida and Lexus luxury cars were also famous. Toyota is one of the top three companies in the world in terms of car sales, sales volume and popularity. Toyota produces all kinds of cars, including Volkswagen, high-end cars, vans, sports cars, four-wheel drive and commercial vehicles. \x0d\ Toyota was founded by Toyoda Kiichiro. 1895, Akio Toyoda was born in Japan and graduated from Imperial Middle School in Tokyo with a major in mechanical engineering. At the end of 1929, Toyoda Shoichiro personally inspected the automobile industry in Europe and America. 1933 "Toyota automatic loom factory" established the automobile department. Akio Toyoda's classmate Ichiro Kumabe bought him a German DKW front-wheel drive car from Germany. After two years of disassembly research, he finally built a GI car in August of 1935. This car has two strokes and two cylinders, a wooden body and a leather roof. \x0d\ 1934, Akio Toyoda decided to build a car factory. 1937, Toyota motor corporation was established with an initial capital of120,000 yen and more than 300 employees. At the end of \x0d\ 1936 and the beginning of \ 1937, the sales of Toyota-made trucks have been sluggish due to poor quality. After Japan launched the war of aggression against China, the army purchased a large number of trucks, and all Toyota's stock cars were sold out, and Toyota made a lot of money. \ x0d \1950 In April, Toyota Motor Music Sales Company was established. 1In June, 950, when the Korean War broke out, the US military placed a huge order of 4.6 billion yen, and Toyota developed rapidly. 1952 On March 27th, Toyoda Shoichiro died of a sudden cerebral hemorrhage due to excitement. 1974, Toyota and Hino, Daihatsu and other 16 companies formed the Toyota Group, and at the same time formed a cooperation network with more than 280 small and medium-sized enterprises. 1in July, 1982, Toyota Motor Corporation and Toyota Motor Sales Company merged again and officially changed its name to Toyota Motor Corporation. \x0d\ Toyota's products cover automobile, steel, machine tools, electronics, textile machinery, fiber fabrics, household necessities, chemicals, construction machinery and construction industries. 193, the total sales reached 85.283 billion dollars, ranking fifth among global industrial companies. In 200 1 year, the automobile output was 4.45 million vehicles, accounting for 9.4% of the world automobile market. In 2006, Toyota sold 8.808 million cars worldwide. \x0d\ Toyota of Japan has become the largest automobile manufacturer in the world and plays an important role in the world automobile production industry. \x0d\ Toyota's three oval signs have been used since 1990. The big ellipse in the logo represents the earth, and the two ellipses in the middle are vertically combined into a T-shape, representing Toyota. It symbolizes Toyota's confidence and ambition in the future. \x0d\ This enterprise brand ranked one hundred in the list of "Top 500 World Brands" compiled by WorldBrandLab in 2006. \ x0d \ ranked fifth in the list of the top 500 world incomes in 2008. \x0d\x0d\ Meaning of Toyota logo (set in June 1989 10) \ x0d \ This logo was released in June 1989 10. On the occasion of the 50th anniversary of Toyota's establishment, the design focus is on the elliptical symmetrical structure. The ellipse is a curve with two centers, which shows that automobile manufacturers and customers are soul mates. And the two ellipses are combined vertically and horizontally, representing the first letter T of Toyota. The space behind shows that Toyota's advanced technology is expanding and extending all over the world, facing the future and the universe. \ x0d \ x0d \ kiichiro Toyoda (1894-1952): the founder of Toyota Motor Corporation. He founded Toyota Motor Corporation and realized his father's last wish: to produce cars made in Japan. \x0d\ Before automobile production \x0d\ Akio Toyoda was born in 1895, and his father Akio Toyoda was a famous textile king and "inventor" in Japan. \x0d\ In fact, the history of Toyota can be traced back to 1896. That year, 29-year-old Akio Toyoda invented the Toyota-style steam loom. The loom he invented is not only the first automatic loom in Japan that does not rely on manpower, but also different from previous looms, which can be looked after by a car stopper at the same time, greatly improving productivity. Even Prade, the world's number one textile machinery manufacturer at that time, made a request to transfer the patent right to Akio Toyoda. Finally, in the fourth year of Showa, Satoshi sold the right to use this patent for 6,543.8+0,000 pounds (at that time, it was 6,543.8+0,000 yen). \x0d\ March into the automobile field \x0d\ 1930, Akio Toyoda died at the age of 63. He left the children a thriving cotton mill with nearly 10,000 employees. Akio Toyoda's eldest son, Akio Toyoda, is full of interest in the world outside Japan. Kiichiro has visited Europe and America. He was deeply shocked by the vigorous industrial revolution in Europe and America, and the car made his blood boil. He thinks that cars will be an important means of transportation in the future. \x0d\ When Akio Toyoda started to develop automobiles, General Motors and Ford Motor Company in the United States had already become world-famous big enterprises. In terms of mass production technology and market operation, the strength of the two companies is enough to make all other automobile manufacturers in the world fall behind, and they have opened their own automobile assembly plants to Japan. \x0d\ However, Toyoda Shoichiro didn't pay much attention to the actions of the two American auto giants. He devoted himself wholeheartedly to establishing a domestic automobile industry based on mass production. In Toyota Automatic Loom Factory, a brand-new department-Automobile Department was born. 1937 (Showa12) On August 28th, the Ministry of Automobile announced its independence from Toyota Automatic Loom Factory. As a new company with a capital of12 million yen, "Toyota Automatic Vehicle Industry Co., Ltd." has embarked on its own brand-new course. \x0d\ In the newly completed factory, aa cars began to be put into production, and the initial monthly output was only 150 cars. A year later, Toyoda Shoichiro, who had firm confidence in the Japanese automobile industry, decided to invest 45 million yen to establish a production system with a monthly output of 2,000 vehicles, which is almost four times the company's capital. \x0d\ Japan is a country lacking in natural resources, so Akio Toyoda thinks that developing reliable and durable cars with high fuel consumption is a crucial issue for Japanese automobile industry. 1939, the company set up a battery research institute and began to develop electric vehicles. 1940, Toyota produced about l5000 cars, 98% of which were vans. At that time, it introduced a brand-new compact car with a 4-cylinder 2.2-liter 48-horsepower engine, which was closer to Sweden's rich pv60 in appearance. Although Toyota doesn't have much experience in cars. But it sticks to a creed: imitation is simpler than creation, and it would be better if it can be improved while imitating. Ichiro and his father's philosophy come down in one continuous line. He knows that the first thing to do is to produce safe, solid, economical and traditional cars, not innovative products. So for a long time, all Toyota cars have such characteristics. \x0d\ was destroyed by war \ x0d \ x0d \1941+012 The Pacific War broke out, and by the end of World War II in August 1945, Japan's industrial production facilities were almost destroyed, and Toyota's factories were also seriously damaged in the war. In the first few years after the war, Japan's economy was in chaos, and all employees of the company were deeply worried about the development prospect of Japan's automobile industry, which was already quite backward. In order to rebuild the automobile industry into a pillar industry of economic development in peacetime, Toyota decided to set up a new small car factory on the basis of the original truck mass production system in September 1945 (Showa 20th year). This decision was made mainly because American automakers do not produce small cars, hoping to avoid direct competition with American automakers. 1947 65438+ 10, the prototype of the first small car was finally successfully trial-produced. According to the principle of fluid mechanics, this prototype adopts streamlined body and spine frame structure, and four wheels are independently suspended to form a brand-new body mechanism, with a top speed of 87 kilometers per hour. \x0d\ Two years after the birth of the prototype, Toyota's career finally embarked on a stable development track at 1949. \x0d\ Entering the Growth Period \x0d\ 1962, Toyota began to March into Europe. This year, Toyota's output exceeded the million mark for the first time. \x0d\ 1965 the opening of Shen Ming expressway (Nagoya to Kobe) has opened the prelude to the Japanese expressway traffic era. Japan's automobile industry, which experienced the blank years after the war, can be said to be the least internationally competitive field among all Japanese industrial industries at that time. However, Toyota foresees that large-scale liberalization of international trade and capital will soon sweep across Japan. In order to meet the arrival of the new era, Toyota has stepped up the development of new cars with higher performance, and at the same time made great efforts to enhance production capacity and improve quality. All these efforts finally yielded fruitful results, and Toyota won the deming prize of 1965. In the same year, the Japanese government lifted the tariff barriers on imported cars, and since then, Toyota has started a real competition with foreign car manufacturers in terms of performance and price! As a family car, Corolla, which was listed on \x0d\ 1966, was deeply favored by consumers, thus setting off a mass upsurge. Later, 1968 was successfully exported to North America, and the sales volume soared. Today, Corolla has produced nearly 30 million cars, almost the largest car model in the world. Now, it is also produced in China. \x0d\ Against the background of great economic development, Japan's automobile market showed an unprecedented growth momentum. 1967, the total domestic output reached 3 million vehicles, surpassing West Germany at that time and becoming the second largest automobile producer in the world. In this case, according to the forecast that the demand will further expand, Toyota has continuously increased its investment in new factories and equipment. \x0d\ The rapid growth of Japan's automobile industry has stimulated the urgency of the US government and the three major American automobile giants to demand capital liberalization. 197 1 year (Showa 46), the Japanese government abolished the government's management of capital investment, and then several Japanese automobile manufacturers began to cooperate with the three major American automobile companies. However, Toyota is not willing to go with the flow. In any case, it will stick to its position as a domestic automobile manufacturer. On the one hand, efforts will be made to reduce production costs, on the other hand, the pace of building a production system with an annual output of 2 million cars will be accelerated. \x0d\ 1970 At the end of the year, Toyota introduced a small sports car, celica, which had produced almost 4 million cars before it stopped production at the end of 2004. \x0d\ 197 1 year, Toyota's annual output reaches 2 million vehicles, making it the third largest automobile manufacturer in the world. \x0d\ Oil crisis becomes an opportunity for Toyota's development \x0d\ 1973. With the outbreak of the fourth Middle East War, the world economy suffered the first oil crisis. For Japan, whose oil resources are almost 100% dependent on imports, the whole economic activity was greatly affected and immediately plunged into chaos. The hyperinflation in the early postwar period swept Japan again, and the demand for automobiles plummeted. In this situation, Toyota aimed at the limited resources and launched a campaign to save resources, save energy and reduce costs. Toyoda Akio's cousin Toyota Hideki has always believed that cars are by no means "luxury goods" but real necessities of society. In the face of the pessimism that hangs over Japanese society, Toyota sticks to the word "forbearance" and is ready to meet the day of re-glory. The two oil crises \x0d\ 1973 and 1979 have greatly changed the automobile demand structure in the United States. The focus of people's choice has shifted from large cars to fuel-efficient small cars, and American automakers who lack the production technology of small cars have gradually lost their competitive advantage in the past. In order to get rid of the predicament, American automakers have repeatedly urged the government and parliament to restrict the import of Japanese cars as soon as possible. At the same time, they have repeatedly asked Japanese automakers to invest and build factories in the United States in order to compete with American automakers at the same starting point. With the intensification of trade friction between Japan and the United States, these opinions of American automakers have aroused the rebound of Japanese cars in the US Congress and some public opinion. Japanese automakers, led by Toyota, are also very worried that letting this situation continue will damage good Japan-US relations. 198 1 year, the agreement on independent restrictions on the export of automobiles to the United States came into effect. In order not to lose the American automobile market, but also to be afraid that American consumers who have a soft spot for small cars with superior fuel consumption will be limited in their choices, Japanese automobile manufacturers began to set up production bases in the United States as a new business topic. In this case, Toyota decided to cooperate with American General Motors Company in production, which can not only create some local employment opportunities, but also transfer the production technology of small cars to American automakers. \x0d\ 1983, in order to compete with Honda's Accord series cars in the North American market, Toyota introduced the Camry, which has been out of control since then and has almost become the most popular model of Toyota except Corolla. Today, it is the seventh generation. And the latest generation of Camry has been confirmed to be produced in China. \x0d\ Today, Toyota has developed into a huge family with several cars and dozens of models. Its cover models range from the lowest-end civilian economy cars to the most advanced luxury cars and SUVs. No matter where Toyota is made in the world, it will try its best to achieve Toyota's high quality in the world, which is also an important reason why Toyota can succeed in the world. Today, Toyota has surpassed the sum of the world's first and second car companies in terms of profits. Tomorrow, is there anything impossible? \x0d\ Memorabilia \x0d\ 1867 Birth of Akio Toyoda \x0d\ 1924 Akio Toyoda invents "Toyota automatic loom with automatic shuttle change (G type)" \x0d\ 1929 Transfers the patent of automatic loom to a British company. 1936 Toyota AA demonstration 1950 business crisis (labor disputes and layoffs) set up Toyota automobile sales company \x0d\ 195 1 began to implement the system of "put forward a plan with your head \x0d\ 1957 set up the United States. 1962 signed the labor declaration \x0d\ 1965 was awarded by deming prize \x0d\ 1966 corolla automobile came out and started business cooperation with hino automobile industrial company \x0d\ 1967 started business cooperation with Dafa industrial company \ 1972 Japan's cumulative domestic automobile production reached100000 \ x0d \ Toyota invited a Japanese automobile industry 1984 and American GM joint venture company NUMMI to be built and put into operation in the United States \x0d\ 1988, a wholly-owned manufacturer named TMUK located in Kentucky, USA, to be built and put into operation \ x0d/klk. \x0d\ 1998 Prius (hybrid vehicle) is put into production and listed 1998 TMMI, a wholly-owned manufacturer in Indiana, and TMMWV, a manufacturer in West Virginia, are put into production 1999 are listed on new york and London stock markets respectively, and the cumulative automobile production in Japan reaches X0d\ Indian manufacturer TKM completed and put into production \x0d\2000 China Sichuan Toyota Motor Co., Ltd. completed and put into production \x0d\200 1 French wholly-owned manufacturer TMMF completed and put into production \x0d\2002F 1 participated in the war \x0d\ reached a comprehensive cooperation agreement with China FAW Group Corporation \x0d\ China Tianjin Toyota Motor Co., Ltd. (now Tianjin FAW Toyota Motor Co., Ltd.) was established and put into production \x0d\2005 Lexus brand opened its first dealership in China \x0d\ brand-new Crown car was made in China \x0d\ Guangzhou Toyota Engine Co., Ltd. AZ engine was exported off the assembly line \ the first Prius hybrid car produced and sold in China was off the assembly line \x0d\ 2005, Camry made in Guangzhou Toyota Motor Co., Ltd.