Mr. Li is the founder and chairman of Satellite TV and a well-known boxing celebrity at home and abroad. He is the first heavyweight boxer from China to enter the American Professional Boxing League, and the first China to raise a five-star red flag in the American professional boxing world. And on behalf of China, obtained the permanent exclusive franchise license of the International Boxing Federation (AIBA)WSB (World Professional Boxing Series) Greater China Division. Join hands with don king, the most successful professional boxing promoter in the world, and will soon introduce the world's top events-WBC, WBA, WBO and IBF to China. At the same time, it will also launch a series of top-level events with the most visual impact in the world, such as UFC (Ultimate Fighting) and mixed fighting.

Mr. Li put forward the concept of "sports entertainment" as early as 15 years ago. Zhong Bo Satellite TV took the lead in sounding the horn of "sports entertainment". While preparing the program, he did not forget the sense of social responsibility and cultural responsibility, and put the program production into the category of moral construction and core value system construction. After Zhong Bo Satellite TV was launched, a series of brand columns such as China Expo Sports and Entertainment Train, Sports and Entertainment Through Train, International Professional Boxing League, China Kung Fu, Air Club, Fighting Heroes, Music, Eating, Drinking and Playing, the First Boxing Baby Trial, and Asian Sports Theater will be launched soon, establishing a strong brand position of sports and entertainment media.

Mr. Li took the lead in proposing sports entertainment in China. Long-term commitment to the development of professional boxing and social welfare activities in China, advocating and developing sports, entertainment and cultural industries.