Gionee is one of the earliest mobile phone brands in China, which can be said to be stronger than Huawei and Xiaomi. However, in 20 18, the competition in the mobile phone industry became more intense, and Gionee mobile phones began to show signs of decline, while Liu Lirong, the founder of Gionee Group, played a coquettish operation. It is rumored that he lost $700 million in a gambling game, which was a transfer of funds. Or is it true?

Liu Lirong, 70, was born in Hunan. He has been a bully since he was a child, and he is someone else's child in the eyes of adults. Liu Lirong did not disappoint his family, and entered Central South University with high marks. After graduation, I was assigned to work in Tianjin Institute of Nonferrous Metals, which is an iron rice bowl. But he felt that this kind of life was not what he wanted, so he chose to leave after working for two years.

1996, Liu Lirong came to Xiaobawang Electronic Technology Company. When it comes to bullying, the first thing that comes to mind is Duan Yongping, who is known as "China Buffett". 1994, Duan Yongping's shareholding system reform was not accepted by the company, so he chose another portal and took away some senior executives.

After Liu Lirong came to Little Overlord Company, he met the first noble man in his life-Yang Minggui, the general manager of Little Overlord at that time. Because his ability is really excellent, Yang Minggui has great trust in him. Duan Yongping's departure is also a stimulus to Yang Minggui, who has plans to start a business.

1997, Liu Lirong and his eldest brother, Yang Minggui, founded Zheng Jin Group, the main product of which is VCD. With the development of the company's business, Liu Lirong's position in Jin Zhongzhong became higher and higher, and finally he became the vice president of Jin Zhongzhong.

People are not as good as the sky, and flowers are not as good as the sky. 1999, Kim Jong Group was investigated by the relevant departments on suspicion of smuggling, and Liu Lirong was also implicated, which gave him the idea of starting his own business. So in 2002, Liu Lirong established Gionee Communication Equipment Co., Ltd.

After the establishment of Gionee, it entered a stage of rapid development. Invest 2.3 billion yuan in Dongguan to build an industrial park with an annual output of 80 million units. In marketing, Gionee also spent a lot of money to invite Andy Lau to endorse the brand.

At that time, China's mobile phone industry had just started. Rich and intelligent Liu Lirong is thriving, and Gionee mobile phones can be seen everywhere in the country. Moreover, Jin Li also pays attention to technology research and development. It has four research institutes and the number of patents reaches 65,438+0,557.

In 20 17, jinli mobile phone won the title of "Guangdong famous trademark". In the same year 165438+ 10, Tamia Liu was invited to attend the full-screen conference of Gionee mobile phone. At this time, there is no sign of decline. However, in 20 18, the court declared Gionee bankrupt. Why is there such a contrast?

In fact, in 20 17, there were rumors that Gionee executives had an accident and Oufei Technology owed money. However, Gionee exposed a photo of Liu Lirong with suppliers and bankers, which covered up this symptom. Then the problem is coming. How did Li Jing fall?

In fact, this has a lot to do with the competition in the mobile phone industry in China. When brands such as Xiaomi, Huawei and Apple occupy the market share of Gionee mobile phone, its life will be hard. Xiaomi's price advantage is not comparable to that of Gionee, and its performance is not comparable to that of Huawei and Apple. Although it is also burning money to engage in scientific research, it is still slightly inferior to other brands, and the competition in the mobile phone industry is still very cruel.

One month before the court ruled that Gionee was bankrupt, it suddenly came out that Liu Lirong had lost tens of billions in the casino. At this time, however, Liu Lirong responded that it didn't lose that much, only one billion. However, this statement is not very convincing. Can the company boss persuade shareholders to mobilize so much cash without a proper excuse?

Therefore, some people speculate that Liu Lirong may use this to transfer assets, and his disappearance makes more people suspect that there is something wrong with the whereabouts of the money. Liu Lirong started from scratch, so it's not so easy to fool him.

On 20 18 12 19, Li Jing officially declared bankruptcy. By February, 2002 1,1,the data showed that there were five pieces of information about the executed person in Gionee Company, and the total execution amount exceeded 930 million yuan. Once a domestic giant, it still failed to reach the end.

Gionee's brand culture puts strugglers first and user value first. In its last few years, it has forgotten this original intention, and the feedback from old users has not been taken seriously. It has declined for a reason. No matter whether Liu Lirong suffered heavy losses or not, consumers' reaction is the truest portrayal of Li Jing.

Liu Lirong's journey is also very difficult. He witnessed the rapid development of the mobile phone industry in China. It's a pity that he didn't make it to the end. The sky-high gambling may be just an excuse, and the truth is only clear to the parties themselves. In addition, Liu Lirong, a shrewd businessman who experienced rough seas and started from scratch, failed to escape the danger of gambling. As ordinary people, we hope to live a happy life and stay away from gambling.