Lei Zhu, male, born in Hangzhou, Zhejiang Province, graduated from Tokyo University of Economics in 2005 with a doctorate in communication. He is currently an associate professor in the Department of Advertising, School of Journalism and Communication, Jinan University, and the director of the Advertising Communication Teaching and Research Section. He is a member of Japan Advertising Association, a scholar member of Japan Marketing Association and a member of the Academic Committee of China Advertising Association. The main research direction is the comparison of advertising culture, marketing communication effect and public welfare communication.