Zotye Holding Group is a large-scale private enterprise group with R&D as its core business and development direction, which manufactures key parts such as complete vehicles, engines and gearboxes. Now it has two major vehicle production bases in Zhejiang and Hunan, and two major vehicle brands, Zotye Automobile and Jiangnan Automobile. It has four advanced production lines of stamping, welding, painting and final assembly at home and abroad and a vehicle dynamic performance testing line. Now it has two major vehicle production bases in Zhejiang and Hunan, and two major vehicle brands, Zotye Automobile and Jiangnan Automobile.
Zotye Holding Group is located in Yongkang City, Zhejiang Province, which is known as the hardware capital. Zotye Holding Group, established in 2003, is a modern private enterprise group with R&D as its core business and development direction, and manufacturing key automobile parts such as complete vehicles, engines, molds, sheet metal parts and transmissions as its core. At present, there are two vehicle production bases in Zhejiang and Hunan, forming two independent brands of vehicles, namely "Zotye" and "Jiangnan", with four advanced production lines of stamping, welding, painting and final assembly at home and abroad and vehicle dynamic performance testing lines.
In 2009, Zotye's brand-new logo was composed of a simple and clear "Z" character, with strong brand recognition, overall modern atmosphere and high compliance with international aesthetic trends. It is reported that the famous designer Cao Shang designed and participated in the whole image design and font design. The word "Z" represents triple meanings, which combines the English initials "Z" of Zotye Automobile and the initials "Z" of "Zhejiang" and "China", symbolizing that Zotye Automobile should base itself not only on Zhejiang, but also on China, and forge the enterprise goals that can represent China automobile brands, including Zotye Automobile. Zotye Auto executives said, "Zotye Auto's new logo is more concise and intuitive, with international elements.