After the outbreak, Mingyoupin changed its operation strategy, and set up a community operation project team at the headquarters to bring loyal fans accumulated from official WeChat accounts, members, Weibo, Tik Tok and other official WeChat channels into the private domain traffic pool, and set up group management.

Three private domain traffic operation modes 1: Shopping Assistant Shopping Assistant mode is suitable for new brands, and it is a one-to-many relationship, which is helpful to promote early users' understanding of the brand.

Eight steps to build private domain traffic The first step is to publish content from the media and add the attracted potential customers or fans to the personal number through the content.

To build and play private domain traffic, we can start from the following aspects: user relationship management: from establishing fans to operating members, we can classify and operate users in a targeted way, and enhance user stickiness and loyalty and improve user conversion rate by providing high-quality, personalized and valuable services.

To build online shelves for stores, the first step is to make their own stores online, so that every customer who comes in can make offline purchases by scanning the code, realize online repurchase, and choose stores to pick them up or deliver them.