The new media operation profession is a profession to improve user stickiness and conversion rate and promote brands through various new media platforms.

① Job responsibilities

1. Formulate and implement new media marketing strategies.

2. Responsible for the content creation, editing, publishing and management of the new media platform.

3. Follow up social media operations to improve fan interaction and participation.

4. Continuously optimize and adjust the marketing strategy through data analysis and market research.

5. Coordinate and promote various resources to improve brand awareness and influence.

6. Track and analyze the industry trends and marketing strategies of competitors, and make timely responses and adjustments.

② Professional knowledge

1. Master the operation and management skills of various new media platforms such as WeChat official account, Weibo, Tik Tok and Xiaohongshu.

2. Understand the basic theories and methods of digital marketing and social media marketing, such as user portrait, social communication, content marketing and community operation.

3. Be familiar with various data analysis tools and platforms, such as GOOGLEANALYTICS, Baidu Statistics, Youmeng, etc. , and can conduct in-depth analysis and mining of marketing data.

4. Have certain programming skills and basic knowledge of Internet, such as HTML, CSS, JAVASCRIPT, etc.

5. Be familiar with the basic principles and technologies of network security and information security, and be able to ensure the safety of user data and privacy.

③ Skill requirements

1. Good communication and teamwork skills, able to communicate and coordinate effectively with team members and customers.

2. Excellent content planning and writing skills, able to create high-quality content according to brand positioning and user needs.

3. Skilled data analysis and processing ability, able to find problems from data, find solutions and optimize marketing strategies.

4. Good creative thinking and execution ability, able to create novel marketing activities and promotion programs for the brand, and at the same time be able to bring creativity to the ground.

5. Familiar with all kinds of new media marketing tools and platforms, and be able to skillfully use tools and platforms for marketing promotion and management.

6. Have strong market insight and competitive awareness, be able to find industry trends and competitors' marketing strategies in time, and make effective adjustments and responses.

7. Have the ability to solve problems and think independently, and be able to handle problems at work independently and find suitable solutions.

④ Professional accomplishment

1. Service consciousness: We should be able to understand and meet users' needs and provide users with quality services.

2. Responsibility: Be responsible for your own work and be able to undertake your own duties and obligations.

3. Learning ability: The new media operation industry is changing very fast, which requires the ability to continuously learn and update knowledge.

4. Communication skills: You must have good communication skills and be able to communicate effectively with customers and colleagues.

5. Teamwork: The operation of new media is usually a process of teamwork, which requires teamwork and cooperation spirit.

6. Innovative consciousness: We should have innovative consciousness and creative thinking, and be able to constantly explore new marketing methods and ideas.

7. Anti-pressure ability: New media operations need to face great work pressure, have strong anti-pressure ability and maintain a positive attitude.

8. Good professional ethics: Have good professional ethics and professional conduct, and do not violate relevant regulations and laws and regulations.

⑤ Pay attention

Generally speaking, the salary of junior posts in new media operation is about 4K-8K, that of intermediate posts is about 8K- 15K, and that of senior posts is above 15K-30K.

⑥ Development prospect

1. Market demand: With the popularization of Internet and mobile Internet, more and more enterprises begin to attach importance to digital marketing, and the demand for new media operation is increasing.

2. Career promotion: The new media operation position is a good starting point, which can be deeply cultivated in the fields of digital marketing, social media, content creation, etc., and can also be developed into operations manager, content director, brand planning and other positions.

3. Entrepreneurial opportunities: After accumulating enough experience and contacts, new media operators can start their own new media companies.

4. Skills update: With the continuous progress of technology and the development of new coal bodies, new media operators need to constantly learn new skills and knowledge to improve their comprehensive quality.

5. Industry prospect: The new media industry is developing rapidly, with great future development potential and broad development prospects.

⑦ introductory guide

1. Learn relevant professional knowledge: you can consider learning new media-related majors, such as digital media technology and advertising. You can also learn the knowledge needed for new media operation through self-study and attending training courses.

2. Cultivate practical operation ability: In addition to mastering theoretical knowledge, we should also improve our skills through practical operation. You can use your social media account or join a club to gain practical experience.

3. Pay attention to the trend of new media: we should keep up with the development trend of new media, pay attention to various new social media platforms and tools, learn new skills and operation methods, and constantly improve our competitiveness.

4. Establish personal connections: By establishing contacts with people in the same industry, you can get more opportunities and resources, and at the same time, you can get more industry information and experience sharing.

5. Have your own portfolio: preparing your own portfolio and showing your practical ability and achievements will help you better show your ability and potential when applying for a job.

6. Continuous learning and self-improvement: The technology and trend of the new media industry are changing rapidly. We should constantly learn new skills and knowledge, keep up with the times and constantly improve our competitiveness.

Eight reasons to join the business

As a new generation occupation, new media operation is a profession that keeps pace with the times. It allows you to constantly explore and innovate in the workplace and keep pace with the times. At the same time, new media operation is a very challenging and potential occupation. Through continuous study and practice, you can achieve outstanding achievements in your career.

Moreover, with the deepening of the digital age, the demand for new media operation posts will be increasing, which means that he will have broader development prospects and more generous salary. Therefore, if you are interested in digital marketing and social media and like to challenge yourself, then choosing new media operation is definitely a very good choice.