According to the latest news, Touba Group (stock code 0 1753-HK) officially launched its public offering in Hong Kong at 9: 00 this morning, and will officially end on April 29th 12, when the issue price will be finalized.
The global IPO shares of Dongba Group are 1 1 1,1,200 shares, with an issue price of 6.00-8 10, and it is planned to raise 667-900 million Hong Kong dollars.
The Exchange Bar Group is expected to be officially listed on the Hong Kong Stock Exchange on May 7, and the co-sponsors are CMB International and HSBC. At the IPO press conference held yesterday, Chen, the founder of Touba Group, said that the vision and mission of Touba Group is to become the user operation partner of the enterprise.
Behind this vision is the insight into the development trend of mobile Internet of Pakistan Group, and the forward-looking layout of SaaS and interactive advertising for users.
Innovators of SaaS model:
After the rapid development of the domestic mobile Internet market in the past five years, the demographic dividend has almost disappeared. From the end of 20 13 to the end of 20 18, the compound annual growth rate of mobile internet users is 10.3%.
It is estimated that the compound annual growth rate from the end of 20 18 to the end of 2023 will be 5.3%. At the same time, the cost of acquiring new users is getting higher and higher. User acquisition, activity and retention have become necessary conditions for mobile App developers and offline enterprises to compete for market share.
The SaaS business operated by users of Duiba Group is precisely the "window" of this industry. In 20 14, the group launched a user-operated SaaS platform to provide enterprises with comprehensive operational service tools to help them retain App users and increase user traffic.
Relevant data show that in the first three quarters of 20 17, among the 45 1000 newly established companies registered by the State Administration for Industry and Commerce, small and micro enterprises accounted for 82.5%. The rapid development of small and micro enterprises has laid a solid foundation for users to operate SaaS industry and brought a broad market space.
According to the data of iResearch, the penetration rate of online enterprise users operating SaaS in China has increased from 0. 1% in 20 13 years to 1. 1% in 20 18 years, and it is expected to reach 18.7% in 2023. From 20 18-2023, the SaaS market operated by users in China will grow rapidly, with a compound annual growth rate of 56.8%. It is estimated that by 2023, the whole market scale will reach 41900 million yuan.
20 15, on the basis of users operating SaaS business, Duiba Group launched an interactive advertising platform. The development of mobile Internet not only gave birth to the demand of App developers to acquire and retain users.
It also gave birth to a huge demand for traffic realization. Right? SaaS for group users and interactive advertising develop in parallel, providing enterprises with full-cycle services of user growth, user retention and traffic realization.