In depth, the general situation of public opinion should be refined and comprehensive, rather than simply summarized. The development trend of public opinion includes not only the past trend, but also the possible future trend. Platform analysis should include the information dissemination of different platforms, and if necessary, the ranking of media dissemination should be increased. Attribute analysis, comparative analysis of information attributes, analysis of the influence of negative public opinion, and the views of representative groups such as media, the public and industry experts. Focus topic analysis, analyze the information that is of great value to customers during the monitoring period, and analyze how to use this information. Public opinion summary (suggestion) can be analyzed from negative information and put forward practical solutions.
Red wheat public opinion has done a good job in this respect, systematically training public opinion analysts, holding public opinion analysis seminars regularly, and learning professional knowledge of public opinion analysis. Therefore, the team of public opinion analysts has strong professional quality and rich experience.
Question 2: How to write a public opinion report? The public opinion monitoring Research Center believes that it is necessary to start from the following aspects:
1, select public opinion events, general hot spots and key public opinions.
2. Collect and summarize the corresponding public opinion event information.
3. Analyze the background, source, development path, overall popularity and development trend of public opinion events.
The hot public opinion section of Ant Square in official website is a model article on public opinion reports of some social events, which can be used as a reference.
Question 3: How to write a public opinion report? What is a public opinion report?
Ant Plaza software believes that the public opinion report is aimed at a theme, or a period of time, or a major event, integrating related public opinion and publishing it in the form of a report.
How to write a public opinion report?
1. Public opinion reports must meet the requirements of objectivity, truthfulness and seeking truth from facts.
Public opinion reports must conform to the objective reality, the quoted materials and data must be true and reliable, and those uncertain and irregular information sources must not be used.
2. Public opinion reports should be unified with relevant information and opinions.
Public opinion report is based on public opinion, that is, all opinions and conclusions in the report are based on a large amount of information. In the process of writing, we should be good at using data to explain our views and summarizing them with opinions, which are mutually unified. Don't separate information from opinions.
3. The language of public opinion reports should be concise, accurate and easy to understand.
The audience of public opinion reports is very wide. Not as professional as market analysis report, but popular reading. In order to make the public understand and understand the public opinion report, its language must be concise, accurate and easy to understand, and professional terms should be used as little as possible.
Question 4: How to write a public opinion report? To write a public opinion report, we need to start from the following aspects: 1. Choose public opinion events, generally hot spots and key public opinions. 2. Collect and summarize the corresponding public opinion event information. 3. Analyze the background, source, development path, overall popularity and development trend of public opinion events. Like wiles.
Question 5: Urgent! How to write a network public opinion analysis report? Moreover, the monitoring functions of different public opinion systems are different. Take Long Yi's Media Insight as an example. When writing a report, you should first set the emotional distribution of keywords. Is it sharing? Or describe it roughly? Or complaints and suggestions, depending on what product you are. Then we will see if you have any activities in the near future, through what channels, regardless of the key areas. Just like Long Ming Dow's idea, we will first divide the emotional distribution, then look at the activity cycle, and then analyze the delivery effects of different channels and media, the proportion of sound volume, and the feedback of respondents/influencers. At the same time, don't forget to analyze the recent actions and word of mouth of competing products. Finally, through the integration of the public opinion monitoring system, it summarizes the emotional mentality, related preferences and dissatisfaction with the industry of the target consumers, and finally makes suggestions for the next stage. Live together.
Is it detailed enough? Give me extra points for adoption! !
Question 6: What is the problem with the public opinion analysis report? Dude, Dorek's public opinion data analysis station pays monthly. Oh, the report is not bad. Send me a copy to share.
Question 7: Ask the Great God to inform the press release, special report on public opinion, how to write special report on public opinion analysis and how to write public opinion analysis.
At present, there is a huge amount of information on the Internet, and it is difficult to deal with the collection and processing of Shanghai information on the Internet only by manual methods. It is necessary to strengthen the research on relevant information technologies, form an automatic analysis system for online public opinion, and respond to online public opinion in a timely manner, from passive blocking prevention to active combing and guidance. This system should have the following functions:
The first is the public opinion analysis engine. This is the core function of public opinion analysis system, including: 1, hot topics and sensitive topics identification, which can identify hot topics in a given time period according to the parameters such as the authority of news sources, the number of comments and the intensity of speech time. Use keyword control and semantic analysis to identify sensitive topics. 2. Tendency analysis: for each topic, analyze and count the opinions and tendencies of each sender's published articles. 3. Topic tracking, analyzing whether the topics of newly published articles and posts are the same as the existing topics. 4, automatic summary, for a variety of topics, various trends can form an automatic summary. 5, trend analysis, analysis of a theme in different time periods, people's attention. 6, emergency analysis, comprehensive analysis of emergencies across time and space, get the whole picture of the event, predict the development trend of the event. 7, alarm system, for emergencies involving content security, sensitive topics in a timely manner to find and alarm. 8. Statistical reports are generated according to the result base processed by the public opinion analysis engine. Users can browse through the browser to provide information retrieval function, query hot topics and trends according to specified conditions, browse the specific content of information and provide decision support.
The second is the automatic information collection function. The existing Duoruike information collection technology mainly obtains page information automatically from the Internet through the link relationship between web pages, and continuously expands to the whole network with the link. At present, some search engines use this technology to search web pages around the world. A public opinion monitoring system, similar to the multi-Rui-ke public opinion data analysis station system, should be able to set the theme target according to the user's information needs, and complete the information collection task by combining manual participation with automatic information collection.
The third is the data cleaning function. Preprocessing the collected information, such as format conversion, data cleaning and data statistics. For news comments, we should filter out irrelevant information and save the title, source, release time, content, click volume, commentator, comment content and number of comments. For BBS, you need to record the title, speaker, release time, content, reply content, reply quantity, etc. Post, and finally form formatted information. If conditions permit, it can be operated directly on the database of the server.
A good public opinion analysis report should have the following characteristics:
First, the hot spot identification function
According to the authority of news sources, the number of comments, the intensity of speech time and other parameters, hot topics in a given period of time can be identified.
Second, the topic tracking function
Real-time hotspots analyze trends and trends according to the tracking of information sources, reprints, reprints, geographical distribution, information publishers and other related information elements of hot issues.
Third, the trend analysis function
According to the reprinted amount of information and the time density of comment information, the tendency analysis of information viewpoints and themes is carried out.
Fourth, the trend analysis function
According to the time and geographical distribution of information, the amount of reprinting and the type of reprinting website, the distribution relationship between monitoring vocabulary and time and space is analyzed in stages.
Verb (abbreviation of verb) automatic information summary function
According to the intelligent abstract automatically extracted by the monitoring system, which can accurately represent the theme of the article, we can quickly understand the theme and core content of the article and improve the efficiency of user information utilization.
Six, forecast alarm function
According to the information corpus and alarm monitoring information database, it is analyzed to ensure the healthy development of information public opinion.
Seven. Event analysis function
According to the trend analysis, trend analysis and overall analysis of hot information, monitor the sudden information.
Eight, statistical report function
According to the result database processed by the public opinion analysis engine of the multi-user public opinion data analysis station system, users can browse the specific content of information and make the best decision.
Question 8: Who can provide several templates for public opinion analysis reports? I use the data analysis station of Shenzhen Duoruike Information Technology Co., Ltd., which is in the form of WORD and EXCEL. I don't know which one you want
Question 9: The report of Duoruike Public Opinion Data Analysis Station? Is the system report chart of Duoruike public opinion data analysis station automatically made by the program? You need to know what a chart is. Software can replace manual work, so why bother yourself?
Question 10: How to write a public opinion analysis report? Do you mean the * * * work report or the single * * * incident report? If it is a single incident report, the following points are required:
1, * * * Start counting the posts, news volume, page views, charts and data of related content on the Internet on the * * th date.
2, lies in the change of * * * data after each communication.
3. Data changes caused by different attitudes towards * * * *.
4. Analyze the data changes under the above conditions to determine which processing method has a more positive impact on public opinion. 5. Impact on data after improvement.
6. Concluding remarks.