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Brand crisis broke out after "3 15" party. How did the named enterprises respond?
The annual 3. 15 party arrived as scheduled, and the enterprises that exposed nine kinds of problems blossomed. Today, crisis public relations have also started. ?

Abuse of facial data

In recent two years, with the rapid popularization of face recognition technology, the related data abuse is also rampant. This year's 3. 15 party mentioned that many enterprises such as BMW 4S shop and Kohler bathroom have installed cameras with face recognition function, and consumers will be captured by cameras to generate face data without knowing it.

In the application process of face recognition, on the one hand, personal privacy is leaked, on the other hand, whether in financial transactions or home life, more and more face authentication is used now, and our property security is also threatened; Finally, the data is abused.

Up to now, I haven't seen any response from relevant parties.

Resume disclosure

3. 15 party exposed the resume leakage of many large recruitment online platforms such as Zhaopin, Hunting and Carefree Future:

After being named, the hunter issued a statement, and a special team has been set up to thoroughly investigate the illegal sale of resumes and apologize.

Worry-Free Future also issued a statement, set up an information security management committee, upgraded the information security and data security management systems, tightened the blacklist system of enterprises, and upgraded relevant monitoring and intervention mechanisms.

In response to Zhaopin's recruitment, Zhaopin will continue to cooperate with external institutions and take measures such as titles and alarms to jointly crack down on reselling user information outside the station.

Overflow of paid medical advertisements

3 15 party exposed uc browser and 360 search website, and put a lot of false medical information advertisements. Search well-known hospitals, add space in these well-known hospitals, and the top search results are advertisements from other hospitals.

With the exposure of 3. 15, 360 and uc have also issued documents, indicating that further investigation and rectification are needed.

On the evening of March 15, a customer service staff member of UC browser responded that relevant personnel had paid attention to this matter and optimized it. A series of investigation and reform measures have been launched, and a network-wide investigation special group has been set up to resolutely put an end to false advertisements and strictly investigate related illegal acts.

Clenbuterol "reappears" in rivers and lakes

What happened to the "Clenbuterol" exposed on March 15? Isn't it already eliminated? Let's review the 3. 15 party. The sheep were fed lean meat during the feeding process, but the unqualified mutton appeared in several agricultural products trading markets in Zhengzhou, Henan Province. It is understood that all the mutton fed with medicine comes from Cangzhou, Hebei Province. Qingxian County is an important sheep raising base in Hebei Province, which produces about 700,000 sheep every year.

According to the report, the relevant departments of Qingxian government have been strictly investigating the illegal addition of clenbuterol. On the doors of most farms in Qingxian County, the relevant departments have conspicuously posted notices that "Clenbuterol is prohibited". Although the investigation is strict, most farmers have various channels to get the news, deal with it in advance, lock the door and leave.

There are more problems to be solved:

Ford was complained by consumers that the gearbox was rusty, and the 4S shop in finidi requested to sign a "confidentiality agreement"

Mobile phone cleaning software such as smart cleaning master and mobile phone housekeeper pro secretly obtains personal information in the mobile phone of the elderly.

The old steel bars are taken to a hidden factory for a walk, and the qualified steel bars come out with the trademark 4E 12.

In view of the limited space, we will continue to pay attention to more problems!