According to official website of Qifu Technology, Qifu Technology (formerly the main body of 360) is a credit technology service platform driven by artificial intelligence, adhering to the initial intention of "starting from safety and continuing technology", relying on intelligent services, AI research and application and security technology, empowering financial institutions to improve quality and efficiency, promoting the high-quality development of inclusive finance, and enabling more people to enjoy safe and convenient financial technology services. On February 14, 2023, 360 announced that the company's brand name was changed to Qifu Technology.