No matter in study, work or life, everyone will inevitably come into contact with or use deeds materials. Deed materials are written materials to praise the advanced, promote healthy trends, promote work, and truthfully record and reflect the outstanding deeds of advanced collectives and advanced figures emerging in work and study. What problems should be paid attention to in quasi-deeds materials? The following is my collection of entrepreneurial deeds of young college students for your reference, hoping to help friends in need.
Entrepreneurial deeds of young college students 1 dazzling fruit and big profits: how do college students become campus fruit e-commerce after 90 s?
I opened a snack shop myself before making dazzling fruit, and started my first business. Instead of making money that time, I lost 30 thousand. Investigate its reason, first of all, I chose an unfamiliar industry at the wrong time; Second, I lost 30,000 yuan in the transfer fee when I talked with the landlord about the house lease.
I wanted to buy a batch of cigarettes in this shop, but it turned out to be a batch of fake cigarettes. As a result, the box of cigarettes could not be sold, so I went to the wholesaler and couldn't find it. Later, I bought a batch of pickled fish, and when I came back, I found that it was about to expire and could not be sold. Moreover, the price I bought was higher than others, and this order was lost. There is also a snack bar opposite me. My own business is not competitive, and my business has never been better than others.
After starting a business for the first time, I think, when starting a business for the second time, I think I must think before doing it. So when I was doing a fruit exhibition, I first learned about the fruit industry, then investigated the potential competitors in my target area and made a business plan.
I learned the lesson of my first small-scale failure. This time, I am not blindly starting a business. I want to build competitive products and find entrepreneurial projects that meet my own abilities.
After I positioned the fruit, I began to improve and implement my plan. I divided my business plan into three parts.
Namely: online ordering-cleaning and cutting-offline delivery.
First of all, customers place orders on WeChat, and the customer service is responsible for pre-sales service. When the customer confirmed the order, we began to prepare fruit for him, handed it to the backcourt for cleaning and processing, and then delivered it.
My core competitiveness
1. consumption channels: compared with traditional fruit retail stores, we have more advantages. Now young people's consumption habits are more inclined to the internet, and we cater to their consumption habits.
Secondly, our original fruit price is lower than that of fruit shops. We don't make money by selling fruit. My current product dimension is higher than that of a fruit shop. I sell jambalaya and fruit juice because of its high added value.
3. Cost advantage: Fruit shops have facade rental fees, which are less than tens of thousands, while lots cost hundreds of thousands. I don't need to open a shop here, so direct delivery saves a lot of money. I will use the money I earn to expand reproduction, instead of paying the rent cost first like a fruit shop.
Business from loss to profit
This time, I made money on the first order: first, I bought goods with my relatives in the early stage. She has been making fruit 10 years in Nanjing. She has connections and experience. Second, I control the purchase quantity, cut as much as I can, and it doesn't matter if I cut less. Third, I will especially promote the fruit I eat, so that it is not unsalable. Especially the first point, without experienced people, wholesalers will kill you. I personally feel this way.
Now I focus on the market of Nanyi Campus. I can build four dormitory buildings, each with about 1500 people.
Using strong relationship marketing in campus
The relationship between classmates and society is different. This relationship helps my business expansion, not hinders it. There are many students playing WeChat, and their WeChat friends are basically their own classmates and teachers (people around them). They are often curious about this matter and will support this business. Students have a strong relationship and all live in the same building. I often meet a dormitory and buy it together, so that a single price can go up.
Now a list can reach one or two hundred. I didn't do anything except hand out leaflets. Now we mainly use WeChat for self-media promotion.
Observation on foreign fresh fruit cutting market
In foreign supermarkets, there are no original fruits, all of which are cut into fresh fruits. This is called fresh-cut fruit. I think the product form of fruit will change in the future, and it will develop in the direction of fresh fruit cutting, because it is more convenient and can be used as tourist snacks and desserts. In foreign countries, such as the American market, the fresh-cut industry has a market scale of 80 billion US dollars, while the fresh-cut fruit has 125 billion US dollars. I think it is necessary to multiply this figure in China, which has a large population.
In fact, in academic circles, how to deal with postharvest fruits is a research topic, and fresh-cut fruits are a way to solve it. I observed that this product is not unusual in first-tier cities in China in recent years. Whether a single spark can start a prairie fire depends on its future development.
Management mode of industry leaders
Speaking of fresh cut meat, I have to say Jia Ran and Guo Ku. In the industry, the country is cool. Com is bigger and more successful. As far as I know, at the initial stage, Jia Ran and his partners had only RMB 654.38 million in working capital. In order to reduce the risk, he still stayed in a well-paid unit and worked part-time as a fruit cool network. Their idea is optimistic: "People eat fruit everywhere in Beijing", and the promotion method is basically to distribute leaflets.
At first, Guoku.com was able to pay about 50~ 100 bills every day, but the average income was only about 1000 yuan, which could not even cover the cost. Within half a year, 654.38+million yuan was quickly used up without big promotion expenses. Later, I changed to B2B, and the situation improved quickly.
In fact, the B2C model is not feasible in this industry. Although the C-end has unlimited potential, in the field of fresh-cut fruits, small costs simply cannot be played. Fresh-cut fruit is a high-frequency and low-cost product, and it is very difficult to handle the consumption demand of C-end consumers one box and two boxes a day. If there are big customers, it will be much easier to order hundreds of thousands of copies at once.
At present, Guoku.com has more than 200 corporate customers, and the daily delivery volume reaches tens of thousands.
Many people think that this industry is to cut the fruit and give it away. Actually, it's much more than that. I think I should learn Guoku now.
1, the national treasury is more mature and cheaper than our supply chain system. They are assembly line production with high labor efficiency.
2. Guoku is currently b2b, with high efficiency. The background data system can well control the loss of fruits and increase the profit margin.
Entrepreneurial deeds of young college students Two post-90s college students sell handmade cakes with an annual income of 2.5 million.
On July 24th, Yuhuapu made a golden platform cake.
Yu Huapu, a college student, became the boss of robbing cakes in his junior year. In the past two years, franchise chain stores have opened all over the university town.
Have you ever eaten Taiwan Province's hand-grabbed cakes at Tianjie Snack Street in the North City? The owner of this small shop, which is less than 10 square meter, is actually a post-90 s college student who just graduated. When Yu Huapu was a junior, he became a small boss who robbed cakes. In two years, he has developed four direct stores, 1 processing factory and eight franchise stores, with an annual income of 2.5 million yuan.
At 4 o'clock every afternoon, there are already five or six white-collar workers waiting in line at the entrance of North Tianjie Snack Street. Add the dough, fry the eggs, mix the ingredients ... Three minutes later, two hand-held cakes are freshly baked and handed to the customers in front. Unlike traditional pancakes, this kind of pancake has thousands of layers of noodles. The outer layer is light golden yellow and the inner layer is soft and tender.
You can sell 400 cakes a day.
There are so many people around the store, why do customers join us? "These five or six guests are signs of life. Customers may not know about us, but watching this popularity will attract them to try early. " Yu Huapu said that the secret of snack bars is to maintain popularity. The more people line up, the better the business.
"In the past, we pursued speed, and when there were more people, we served six cakes at a time." Yu Huapu said that this quick way did not win the favor of customers when he opened his first store in 20xx. He deliberately went to Chengdu snack street to inspect and found that similar snack bar owners always maintained a state of slow work and fine work. Don't panic even if there is a long line outside the store. And customers are coming in an endless stream, waiting for their dishes.
Yu Huapu returned to Chongqing and began to ask the master to make only two cakes at a time, sometimes even one cake. This marketing method has a good response, and the cakes keep the best taste, but there are more guests waiting in line, and an average of 400 cakes can be sold every day.
Franchise stores make a profit in 4 months.
Yuhuapu's North City Store opened two months ago. Although the rent at that time was 6.5438+0.3 million yuan, it has become a living signboard in the store. Beicheng Store can now sell 1.5 million cakes every month. With such popularity, Boss Yu welcomed three new franchisees at the beginning of the month.
Yu Huapu said that from the situation of five franchisees last year, it will be profitable in four months. The initial fee is 65,438+00,000 yuan, and the storefront is 3-65,438+00 square meters. The rental price is generally around 3000 yuan. After deducting the cost of raw materials, rent, water, electricity, coal and labor, the average monthly net profit is 8,000 yuan, calculated according to the worst selling of 300 cakes in each store.
At first, Yu Huapu wanted to be a chain store, but when they had a third direct store, they began to polish the brand. Want to compete with big brands to open this market segment, we must attract franchisees.
"Every time we sell a dough to franchisees, they earn 8 cents, and we only earn 5 cents. Small profits but quick turnover. " Yu Huapu said that according to the calculation of 10 month, five franchise stores buy at least 2,500 pieces of dough every day, and the dough sales turnover alone can reach10 million yuan a year.
Chain stores insist on manual production.
20xx 10, Yu Huapu, a junior studying information management in the Institute of Electronic Technology, met Xu who was making a cake in the West Street of University Town. The two hit it off and decided to run the chain. Xu focuses on technical improvement, while he is in charge of store marketing.
With two branches in West Street of University Town on the right track in 20xx, Yuhuapu began to expand. Last year, he added a direct store and five franchise stores and entered the university town. "There are about 1.5 million people in eight universities in the university town, and 70% of them have eaten our hand-grabbed cakes." If 40% depends on marketing, then taste accounts for 60%. Crispy dough is the key to the taste of hand-grabbed cakes. Yuhuapu has always insisted on manual production in its own processing plant and refused mechanical processing.
Yu Huapu plans to open the hand-grabbed cake market in Southwest China in the last 2-3 years. Now his confusion is that with the continuous expansion of the market, the problems of management, funds and personnel seem to be insufficient.
Young college students' entrepreneurial deeds materials 3 college students' entrepreneurial APP WeChat sells buns: turnover exceeds 100 million
When the steamer was lifted, the steam popped out and instantly drowned Liu Bomin.
It was February of 14, and the new store of Heshanyuan Steamed Bun Shop on Zhushan Road was about to open. Liu Bomin, the general manager, spends Valentine's Day with the chefs in the kitchen.
The steamed stuffed bun shop on Zhushan Road is different from other shops in Heshan Park 100. This shop is close to the subway station and civic square, and has a canteen. Liu Bomin attaches great importance to this shop. Whenever guests come, Liu Bomin will drive them here.
It represents Liu Bomin's latest plan: to enter the community, "let the citizens who have finished morning exercises eat steamed buns for the first time."
Previously, Liu Bomin, a 26-year-old steamed stuffed bun brother, was known for his "new" strategy. In Nanjing, he vigorously promoted the internet marketing of steamed buns, emphasizing "fast-paced" service for office workers and quickly occupying the market. After a year of expansion, he began to think about "slowing down".
This is Liu Bomin's second year of making steamed buns, but he has already begun to think about the future: making the best Chinese fast food.
Junior year becomes general manager.
At half past eight in the morning, Liu Bomin walked into the office on the third floor of Nanjing Software Avenue. In the conference room, he took out a task list.
Did you finish this yesterday? Yes, Liu Bomin bowed his head and drew a tick on the paper, but for unfinished projects, he would draw a cross.
These hooks and forks will become the standard of employee assessment. Liu Bomin scored the lowest in the employee appraisal form posted on the wall last month. "The performance of subordinates directly determines my score. Low scores indicate that some subordinates are not doing well enough. "
Liu Bomin has his own office, but he hardly stays in it. At the end of the regular meeting, he sat in an empty workstation in the hall, with a whole set of "Micro-marketing Teaching" CDs on his desk.
Liu Bomin's skin is a little dark and his hair is meticulously blown. Social proficiency, you can hardly see a 26-year-old boy.
In 20xx, Liu Bomin came to Heshanyuan as the general manager. No one expected that the real identity of this new leader was a junior in Nanjing Institute of Technology.
At the beginning of his tenure, Liu Bomin was afraid to mention his identity to his colleagues. "I am afraid that they will not accept me."
As soon as he took over, he changed the management structure of the company into "straight line management" and only handed it over to four directors, which reduced the communication cost.
He has his own ideas, "talk less about character and talk more about humanity."
Crazy entrepreneurial college students
During the inspection of the new store, Liu Bomin caught a bad cold. On the day of the interview, he rushed to the hospital and then went back to the company to deal with things. A friend who is familiar with Liu Bomin said that Liu Bomin was as desperate as Saburo when he was studying.
"I was so hungry when I was a child." He explained.
Liu Bomin is from Longxi, Gansu. My father is a substitute teacher, and my mother sells fruit to help her family. "I can't afford a dime of popsicles."
In 20xx, 20-year-old Liu Bomin was admitted to Nanjing Institute of Technology and became the first college student in the village after repeated reading twice. His tuition is composed of his own working money, his parents and villagers.
From the freshman year, Liu Bomin tried all kinds of part-time jobs: washing dishes, distributing leaflets, opening a tea shop ... After eating and wearing, Liu Bomin began to be dissatisfied. "College students can't start a business by setting up stalls, otherwise they will be sorry for college students."
The opportunity appears in the sophomore year. Liu Bomin led the team to participate in a national entrepreneurship competition, won the second prize in the country and got a bonus of 200,000 yuan.
He assembled eight members of the team. "We will take out all this 200,000 yuan to start a company." .
The students think this idea is a bit crazy. After negotiation, Liu Bomin finally gave100000 yuan to the members and100000 yuan, and they founded a company, Zhuo Yuan Cultural Communication Co., Ltd.
This is a new media company, which is responsible for helping enterprise users develop APP and WeChat marketing. Liu Bomin has become the boss of the company in the second semester of his sophomore year.
Network Production and Sales of Steamed Buns
On the afternoon of February 15, Liu Bomin, who was still catching a cold, attended an entrepreneur salon. This is the last gathering of local entrepreneurs before the end of the year.
Liu Bomin is used to arranging company affairs in the morning. In the afternoon, I will drive to Nanjing to attend salons, lectures and parties.
Liu Bomin is often invited to give lectures on entrepreneurship to college students. Liu Bomin summed up several key words for himself: thick skin and resources.
When he first entered the university, Liu Bomin was old-fashioned and poorly dressed, and he was defeated in interviews organized by various classmates. He handed the "handsome" photos of junior high school to the student union before he was admitted. But when they saw Liu Bomin himself, "they found themselves cheated."
Liu Bomin worked hard and soon became the vice president of the Student Union. The network of students' union has become the initial resource for Liu Bomin to start a business.
After the establishment of Zhuo Yuan Company, Liu Bomin lacked business. "When it is difficult, I can't pay for three months. I will play two dishes at school and save five meals. "
Liu Bomin looks for gatherings of entrepreneurs and new projects and investors for the company. At a party, he met Shen Chunlong, the founder of Goodwill Garden.
"Heshanyuan" is an old-fashioned chain steamed stuffed bun shop in Nanjing, and its marketing method based on taste has fallen behind in the competition.
Shen Chunlong took a fancy to Liu Bomin's new media experience and thought that he could bring fresh blood.
For Liu Bomin, maybe childhood hunger is too deep. He has always wanted to open a restaurant.
The two hit it off. Liu Bomin entrusted Zhuo Yuan to his colleagues to take care of him, and went to Heshanyuan as the general manager of the company.
After market research, Liu Bomin decided to target young people in cities. He reformed the internet of steamed stuffed bun shops.
Considering that young people have less breakfast time, Liu Bomin developed APP and WeChat to book buns. Young people can order buns online in the afternoon and pay for them. The next day, they can go directly to the nearby steamed stuffed bun shop to get the reserved steamed stuffed bun. In addition, it also supports online delivery by appointment.
Referring to western-style fast food restaurants, Liu Bomin invested 70 million yuan to build a new central kitchen to standardize the control of fabrics and fillings to ensure the uniform taste of all stores.
In terms of store location, Liu Bomin opened a platform on WeChat, and customers can report the locations that can be opened. Liu Bomin personally led the staff to inspect, and once he decided to open a shop, the reporter could get a reward of thousands of yuan.
In a year, Shanyuan has expanded rapidly in Nanjing. When Liu Bomin took over, Heshanyuan had 70 stores, and now it has expanded to 170 stores.
Jiangning partner
On the afternoon of February 16, I heard that the photos would be published in the Beijing News. He specially drove to a nearby barber shop and asked the clerk to help him arrange his hair. "This is going to be published in the newspaper. Please help me do it well."
Liu Bomin pays attention to current affairs news. His idol is, "He has many economic reforms to encourage us to start a business. Otherwise, I don't even want to start a grassroots business like me. "
Today, Liu Bomin still rents a house in the suburbs of Nanjing and drives a cheap domestic car.
Recalling the hardships of starting a business as a student, Liu Bomin founded the "Jiangning Partner" alliance with the help of the Youth League Committee of Jiangning District and served as the president. This project will unite scattered entrepreneurial teams to undertake large projects and become a bridge for small entrepreneurial teams.
As the general manager, Liu Bomin still considers himself a "college student entrepreneur". Although the good garden he led had sales of11.200 million as of last year. According to the profit rate of at least 10% in the steamed stuffed bun industry, Liu Bomin and his team made a net profit of10 million last year.
The crisis is not nonexistent. Because of various problems and mismanagement, the new model still needs to be tested. In addition, Nanjing's market is saturated, and goodwill gardens must enter southern Jiangsu and even Shanghai if they want to develop. However, the competition in Shanghai catering industry is fierce, and Liu Bomin is still struggling to find a way out. However, Liu Bomin still assumed the posture of "Desperate Saburo". "I want to sell steamed buns not only to Shanghai, but also to Beijing and the United States."
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