In 1950s, the people of China, who had just raised their heads from suffering and humiliation, knocked out a famous car masterpiece-"Red Flag" with a hammer with piety and pride in making atomic bombs, which is a world classic brand that has been known throughout the ages.
1958, it took China faw a month to build the first domestic car by hand, but it was not called "red flag" at that time, but called "Dongfeng" with the number CA7 1.
1958 May 2 1 day, Chairman Mao visited the car parked on Huairentang lawn and said excitedly, "We finally got on our own car!"
Subsequently, FAW's designers conducted five system tests on the whole vehicle, during which Li Fuchun, Yang, Cai Chang and other central leaders inspected FAW and praised Hongqi car.
1959, the prototype of Hongqi sedan was officially numbered CA72, and the first numbered Hongqi sedan in China was officially born.
Since then, the red flag has been in a period of vigorous development, and various models have emerged. The red flag car has leapt to the throne of China's state guest car, and it is popular all the way in China. It has long been the designated mount of various ministries. "Seeing Chairman Mao, living in Diaoyutai and riding a red-flag car" once became the supreme courtesy.
However, at 198 1, Hongqi stopped production because of high fuel consumption, high cost and low output. By that time, the country had produced 65,438+0,540 cars of this brand for more than 20 years.
It was not until 1992 that Hongqi car resumed production. During this 10 year, with the relaxation of the state's control over vehicles owned by government departments at all levels, the number of cars purchased by local governments has increased sharply, and a large number of imported cars have poured in.
The prestige of the red flag is no longer. In order to revive the company's brand, FAW Hongqi began a hard exploration. In the 1990s, China FAW Group cooperated with Ford Company of the United States to gradually develop a series of new "Little Red Flag" and luxury "Big Red Flag" products.
In 2006, FAW Factory formulated the strategy of "returning to the altar and remolding respect", aiming at the high-end official car market. The first is to launch the independent luxury car Hongqi HQ3 at a price of 500,000-700,000 yuan to produce top-class Hongqi cars, restore the image of Hongqi as a national car, and reshape its value in people's minds.
In the military parade in 2009, the red-flag car once again became a review car, and President Hu Jintao took the red-flag HQE car for review.
20 1818, 65438+ China faw released a brand-new red flag brand strategy with "China new noble exquisite" as its brand concept.
On July 3rd, 20654381day, the 60th anniversary celebration of Hongqi brand officially kicked off. 10 year1On October 23rd, Hongqi brand signed a contract to become the 5th world internet conference Diamond Partner.
2019 65438+1October 29th, FAW Hongqi and the Forbidden City formally reached a strategic cooperation; On March 26th, Hongqi brand joined hands with Lina Yu violin artists to jointly produce the original music theater "True Love Butterfly Lovers";
On July 12, Hongqi HS7, the first luxury C-class SUV—— of Hongqi brand, was officially launched.
R&D design:
1, R&D system:
Hongqi has built a research and development system of "one department and four hospitals" and formed a global research and development layout of "three countries and five places". Changchun is the research and development headquarters of Hongqi brand, and has newly established Hongqi styling design institute, new energy research and development institute and intelligent networking development institute.
Established a new branch of forward-looking technological innovation and the Institute of Experience Perception Measurement in Beijing; In Shanghai, a new energy research and development branch was established; In Munich, Germany, a new branch of forward-looking design was established; In Silicon Valley, a new branch of artificial intelligence research and development has been established.
2. Design language:
With "respect, sincerity and intention" as the key, the design concept of "China new noble Exquisite" is expressed and fully interpreted.
The grille symbolizing "Alpine Waterfall, the mainstay", the through flag symbolizing "flowing mountains and rivers, shining red light", the headlights of "dreams stirring and flying with wings", the waistline of "flying high and flags flying", the wheel logo of "colorful and solid sea", and the tail logo of the Chinese character "Red Flag" of "Chinese treasure and timeless classics".