One, can't live, pawn
B, sell cars, find a rescue station, and barely survive.
C, have a job that can make a living
D. Establish a company with a value of 6,543.8+0,000.
This question is obviously a bit surreal.
But in fact, someone handed in the answer sheet-Glenn Stens, a self-made American billionaire.
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Let me introduce this great man to you first.
Glen comes from a low-class family, and his parents drink and take drugs.
When he was a child, he was not worthy of the word "smart"-because of dyslexia, he failed in primary school and was at the bottom of high school.
What's more unusual is that he had his first child when 14 years old.
Ordinary Glenn actually set up a company at the age of 25, worth over 100 million.
His company achieved record growth in 20 10.
In just three years, it became the largest financing company in the United States.
He is not a rich second generation, but he is a typical creative generation.
Discovery, a documentary media, found him and wanted him to start from scratch and re-complete his road to wealth creation.
So, there was this documentary-"The rich man's ass began to turn over".
And there is one condition: if Glenn fails to challenge, he will pay 1 million dollars.
Glen's challenge is:
Subsequently, he was thrown into a declining industrial city in the northeastern United States.
In the next three months, Glenn slept in the car, sold second-hand goods, went to the reception center, cleaned and worked as a vendor. ...
By the 90th day, this nobody had been upgraded to an entrepreneur worth $750,000.
But relative to millions of net worth, Liang Shu thinks that Glenn's most powerful thing is his top business thinking.
If ordinary people can only see road signs, then Glenn is the one who has seen the whole map.
It is no exaggeration to say that these 90 days are the epitome of Glenn's decades-long commercial war.
Today, Uncle Liang specially compiled the following six business ideas from Glen's Classic of Getting Rich.
Each one may be a step on your road to transformation.
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2. 1
Assured thinking
China made a documentary about the rich, 10 years ago.
Let the rich be cleaners and see how the rich get rich from scratch.
Unfortunately, in this film, the rich really become poor.
Take Tian Beichen, a Hong Kong business tycoon, as an example.
Before the experience, he was as confident as Glenn:
After only two or three days, it was completely "degenerate":
Just look at the compromise in the face of life, can you believe that he is a favored son worth tens of billions?
Surprisingly, at the beginning of the program, Glen, with only $65,438+000, didn't make money the first time.
Instead, pick up the mobile phone, get to know the consumption level of this strange city first, and estimate the minimum cost of maintaining a person's life-1 100 dollars per month.
90 days is 3300 dollars.
Next, he plans to spend a week earning the living expenses for the next 90 days.
Because he knows that it is impossible to start a business by worrying about his livelihood all day.
This kind of worry is justified. There is a concept in economics called "scarcity".
In other words, what you lack will capture your brain, occupy your spiritual bandwidth, and lead to the narrowing of cognitive bandwidth.
The "bandwidth" here is simply "energy"
The "bandwidth" of the poor is easily occupied by their livelihood, and it is difficult to make room for creating wealth.
Rich people have enough bandwidth to build superstructures.
Therefore, for entrepreneurs, they must have their own "guaranteed fund pool".
Otherwise, you will only struggle for survival and finally regard your career as a livelihood.
Failure is also a high probability event.
As Glenn said:
"Every minute spent on business is equivalent to one minute less business".
2.2
Graded target
Even if the bottom line of livelihood is drawn, the rich are stumped.
After looking for a job, Glen found it much more difficult to make small money than big money.
But he still tried every means to open source and reduce expenditure:
In order to save money, sleep in the car in snowy winter;
Ask convenience stores to open instant noodles;
Go to the shelter to volunteer for a meal;
People brush toilets. ...
The hardships of Glenn's early career can be seen when he saw the rich man with a private jet and yacht washing easily in the public bathroom.
Did Glenn do this to suffer?
Obviously not.
In order to achieve the ultimate entrepreneurial goal, he will not look down on any small money.
On the ninth day he finally rented a house by selling holiday balloons and old tires.
Scott Adams, author of Dilbert Comics, said:
If you want to develop a system, don't care about the success or failure of small goals.
Glenn obviously knows this.
Every step he takes breaks down the big goal into different levels.
When he earned the first bucket of gold, he entered the next stage-doing market research and preparing for venture capital.
From the low leverage of reselling used cars to the high leverage of second-hand houses.
Careful logic, step by step.
He graded the ultimate goal of starting a million enterprises.
Every week, every day, we are achieving the goal of stratification.
If you only see him make a list of goals and then complete them one by one, then you underestimate Glenn.
In fact, every time he set a small goal, he didn't get full marks.
Because he knew, "Sometimes you need to lose a battle to win the whole war."
Not getting full marks on every quiz is a more advanced business war logic.
Huang Zheng, the founder of Pinduoduo, realized the philosophy and art of "Long Live 60 Minutes" in his later stage of entrepreneurship.
60 points philosophy is a kind of pragmatism.
It means that if 60 points is enough, you don't have to invest a lot of time and energy.
Fan Jiang, president of Taobao.com, is a man who only got 60 points in the exam.
Kai-fu Lee mentioned in his autobiography:
Fan Jiang did well in the interview with Google, but the human resources department questioned that he only got 60 points in every course.
Fan Jiang explained it this way:
Therefore, HR decided to hire on the spot.
Kai-fu Lee also supports this decision because he knows:
In a complex environment, a person with outstanding leadership must be the kind of person who can skip small goals and stare at big goals.
You see, striving for perfection, the final "death" is good, but the ultimate goal-oriented "wish" is a great wisdom.
2.3
Buyer's thinking
John Warrilow mentioned in the book User Thinking+that it is more effective to help users solve problems than to induce users to consume.
In Glenn's book "Getting Rich", it is also the first to find a buyer:
Poor Glenn saw someone buying military tires on the Internet.
So, he ran around every corner of the city and turned over old tires in the junk pile.
In this way, Glenn earned his first bucket of gold by relying on the garbage in others' eyes.
In the entrepreneurial project, choose the beer with the greatest demand from local people.
After learning that he didn't have enough time to make a beer hall, he adopted a mixed model-the local favorite "barbecue+beer".
Even the name of the store adopts the "ordinary people's spirit of turning over" that can resonate with the local people-"Reservoir Dogs" (a pawn, a nobody).
Buyer's thinking should be the law of life and death for a new entrepreneur.
Tencent was like this in its early years.
According to the book "Tencent Biography", the Tencent team started their business in the early days, and in order to retain customers, they were responsive:
Many successful people have experienced the benefits of buyer's thinking.
Wang Xing replied:
"As long as you know who we are serving? What services are provided to them? We will continue to try various businesses. "
So the most important thing for early entrepreneurs is to find a buyer, and the rest will come naturally.
2.4
Information difference
Most people who have seen this documentary can hardly say that Glenn is an expert in using information to buy low and sell high.
In order to prepare the start-up funds, Glenn embarked on a journey of reselling used cars.
First, he bought a Honda Messi for $700 in 2005, and then washed the car for $5. After the resale, he easily credited it to $3,900.
Do the same thing and resell a second-hand Cadillac.
Assets have risen to $65,438+0,000, and the capital for "real estate speculation" is enough.
Link by link, Glenn made enough money with poor information.
What is the information gap?
I know what you don't know;
What I can buy, you can't.
In economics, among the four factors that affect prices, information is the only elastic zone except the hard indicators of cost, supply and demand, and efficiency.
For example, if you go to the vegetable market to buy food, the aunt who sells vegetables is likely to look you up and down and quote a price.
Next, maybe you paid the money right away, or maybe you started a tug-of-war of bargaining.
But there is no doubt that what your mother bought will almost certainly be cheaper than what you bought.
This is information asymmetry.
As an ordinary person, how to get information that you want to know but don't know?
Wan Weigang once told the story of an American female college student.
As soon as she graduated, she took a fancy to a hot position in Nike.
If she submits her resume directly, people will probably not buy it.
So, she decided to "break through the information gap barrier"-posting for help on the alumni network.
Understand the interview process, Nike's internal style and the focus of human resources. ...
In this way, the girl quickly grasped the key information.
As you guessed, she succeeded in getting the job.
Therefore, people in the upper reaches of the information gap, in a sense, are standing at the top of the pyramid.
2.5
Career orientation
Maybe it's the attitude towards professionals.
Before he started brewing beer, Glenn faced some professional problems related to industry and qualification.
He did not choose to check online, but paid for consulting professionals.
At this time, he only had more than 2,000 yuan in his hand, but spent nearly half of his "net worth" to hire a lawyer.
This kind of "spending a lot of money" courage, if you change people, I am afraid it is difficult to do it.
Glen learned from his lawyer that it takes 40- 100 days to get a license for a craft beer house.
Although this information poured cold water on Glenn, fortunately, the money spent on professional consultation saved him a lot of detours.
"Career orientation" is a typical "rich thinking".
Adhering to the professional orientation, Glenn has never been superstitious about his business sense for decades, but asked experts from various industries for advice.
Sell a house, choose a shop, find an intermediary, find the best local designer to decorate, and invite senior barbecue chefs to participate in the barbecue festival. ...
There is no right place at the right time, just the most professional people.
When Liu started his business, he realized the benefits of "professionals":
JD.COM didn't even have an accountant in his early days, so Xin Xu, an important investor in JD.COM, found him a professional financial director.
Liu joined the company for only two months, and he gave a thumbs-up sign:
"People with 20,000 yuan are really better than people with 5,000 yuan."
Now many articles and books on the market will laugh at the uselessness of experts.
However, Glenn's experience tells us that finding professionals can help you avoid detours on the road to success.
2.6
Service leadership