Kellogg Company was founded in 1906, and its headquarters is located in Bater Creek, Michigan, USA. 1April, 999, Gutierrez was appointed as CEO. After he took office, he made a comprehensive adjustment to the company's business, increased the investment and personnel in new product research and development, and enabled the company to continuously introduce new products with healthy food as the mainstream. Gutierrez became the US Secretary of Commerce in 2004 with his excellent business management ability.