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How can online public welfare crowdfunding be more standardized?
On the one hand, there is a huge demand for online public welfare crowdfunding, and on the other hand, there are endless problems. "The standardization of crowdfunding platforms is imminent." Yang Dong said that the Internet crowdfunding platform urgently needs to improve its professional capabilities and plug loopholes from the technical level.

At present, some crowdfunding platforms have also made useful attempts. Yu Liang said that in addition to constantly improving its own audit process, Easy Funding is also actively docking with government management departments and hospitals to verify the authenticity and reliability of materials provided by fundraisers. On Tencent's donation platform, projects initiated by non-public institutions or individuals need to be verified by public institutions on authenticity, family situation, project design and enforceability.

Relevant departments also began to practice and explore the standardized management of online public welfare crowdfunding platform from 20 16. 20 16 On August 22nd, Tencent Charity, China Charity Information Platform, Sina Weibo Micro Charity, "Easy Raising" and other 13 websites were listed as "experimental fields" in the first batch of charitable organizations' internet fund-raising information platforms. At the same time, since September 1, 2065438, China's first charity law has been formally implemented, which clearly stipulates that charitable organizations use the Internet and other platforms to conduct public fundraising.

However, at present, the supervision of personal help is relatively weak. Wang Weiwei believes that the Internet crowdfunding platform is still a new thing, and the law and supervision are still groping, which has a certain lag. Although "Charity Law" cannot restrain individual help-seeking behavior, it can indirectly regulate individual help-seeking behavior through the supervision of online public welfare crowdfunding platform. In the future, we need to take a two-pronged approach and make up for the gap through the further improvement of various rules and regulations and legislation.

"The crowdfunding platform should shoulder the responsibility of supervising donations, and how to normalize the publicity of donations will be the top priority." Yu Liang said that for the help-seeking information released by individuals, "Easy Financing" made a "risk prevention reminder" in a prominent position, telling them that the information was not charity public fundraising information, and the authenticity was the responsibility of the information publisher. At the same time, the platform is constantly improving the reporting mechanism and establishing a "reporting" mechanism for the public. The next step will be to consider cooperating with relevant institutions to supervise donations.

In addition, in terms of platform management, experts also suggested that relevant departments improve the entry threshold of the platform. "By refining management regulations and comprehensively assessing qualifications, operational capabilities, technology configuration, and network security environment, the industry will develop in a healthy environment." Yang Dong said.

"The establishment of an online fundraising information platform should be a positive factor for the entire charity industry ecology." Liu Youping said that fundraising platforms and charitable organizations can jointly develop efficient and convenient fundraising service products in the future, and meet the needs and experiences of the public to the maximum extent under the premise of ensuring fairness.