I accidentally turned to the book Chinese Crowdfunding written by Yong Yang, and I am glad that China can have such a settled exploration, just like the separation of powers proposed by the West, which has been continuously explored and tried from France to other countries, and finally it is full of vitality in the United States. Everything has a continuous process from presentation to maturity, but what is rare is the exploration of the deepest essence of human nature and all those who have paid for it.
Man is a group that is far more complicated than machinery and animals. His animal attributes and social attributes are intertwined and have an extremely complicated model. For our impetuous society, what is lacking is a thoughtful exploration.
Sometimes seeing the idea of giving nutrition is like digging a treasure, and sometimes many problems are thought out. Should an innovative financial concept be publicized with such fanfare, or should it be put to rest? Perhaps it is a blessing for China to break the current development system of securities money laundering by crowdfunding and create a demographic dividend to stimulate China's huge middle class? Just like the London Stock Exchange, which originated in the Netherlands in the 0/7th century but later turned to Britain, it began to build a tiny country like the Netherlands into a European hegemon, but this idea almost dominated Britain's conquest of the whole earth for centuries after it entered Britain in the 0/7th century. /kloc-In China at the beginning of the 5th century, Zheng He had already made seven voyages to the Western Ocean, which made a big country like the Ming Dynasty unable to support it. Who would have thought that financial innovation a century later would make such a small country dominate the world? Although Europe's war advantage against the world stems from the industrial revolution, can this huge support of financial innovation for the whole forward-looking industry be submerged behind the industrial revolution?
1。 From a historical perspective, crowdfunding is a new thinking tool and a thinking methodology that gathers people to do great things in the new era. In history, all people's efforts were concentrated by combining their demands and interests, including every dynasty change. Yang Crowdfunding used this thinking methodology to solve business problems.
2。 From the perspective of internationalization, the whole process of crowdfunding embodies a crowdfunding solution under the special trust system in China. The lack of trust system is a disadvantage, but under the new crowdfunding thinking, it has turned this disadvantage into an advantage and exerted greater energy.
3。 Judging from the future development of crowdfunding, crowdfunding has great energy, but its future role will be bound to a certain extent due to the limitation of the number of people and target groups stipulated by Chinese laws. If the legal level of China can be untied in the future, perhaps crowdfunding in China will become an important factor for China to accelerate its rise in the world in the future.
4。 Chinese crowdfunding has put forward more detailed ideas and paths in operation methods, the core of which lies in the in-depth analysis and research of China people's human characteristics, and accumulated more and more cases. Students and teachers who participate in crowdfunding are not only the first practitioners of this new way of thinking, but also participants in the thinking and continuous improvement of this new way of thinking, thus making this thinking methodology more powerful. With everyone's help, a single spark will surely start a prairie fire.
Affordable+circle+face is a product feature put forward by crowdfunding after studying human nature. It is a better product than previous financial investment, agency, consumption and crowdfunding. People buy crowdfunding to buy benefits+circle+face, not a single product. Therefore, crowdfunding has brought in traditional financial investment, agents and consumer customers. Traditional products only have consumption attributes, some products highlight face attributes, many products (such as training and conferences) highlight circle attributes, while financial investment products are even more rampant (to the point where financial insurance is linked as soon as you answer the phone). Therefore, crowdfunding gives customers more "value" while meeting the needs of customers' original system. At the same time, in theory, all the original customers facing a single product attribute are gathered into a larger customer group. It reflects that crowdfunding has multiplied the value of a customer and expanded the customer base several times. This multiplication effect will reflect the industrial vitality of the original industry above 10* 10, which may be the core reason for the outbreak of crowdfunding.
In fact, many things come from practice. Yong Yang inadvertently activated and practiced an idea of his own with a cafe, but it aroused great energy. From my feeling, the theory is actually extremely simple, and the real "core" future is a crowdfunding scheme composed of case analysis and a lot of practical experience summary. The exploration of human nature is the reason why crowdfunding has become an unrepeatable practice. Yong Yang opened a window, that is, he skillfully transformed the original investment products according to human nature. In the world outside the window, Yang Yong has many "unknowns". Theoretically, we just left the starting line, and the two are not too far apart.
The value that can be discovered here is just like the stock exchanges in the Netherlands and Britain in 17 and 18 century. No one would have thought that Britain actually controlled the whole earth with this small exchange at that time. I hope that the crowdfunding we practice together will not only help the development of start-ups in the future, but also add great potential to the rise of China.