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2022-05- 19 Details: How to influence others easily
Robert Siodini's book Influence mainly tells you some "theories" on how to influence others from the perspective of psychology and marketing. This "detail" is a sequel to "influence". It directly tells you how to use it in life scenes with 52 skills.

Title: Details: How to influence others easily

Translator: Susie

Publisher: CITIC Publishing House Producer: CITIC Publishing Group

How to improve our life with details? There is a saying in Laozi's "Tao Te Ching": If things are difficult in the world, they will be easy; Great things in the world must be done in the details.

Just like McDonald's, its success is inseparable from strict and meticulous food processing procedures. McDonald's stipulates that the bread is not round or the incision is uneven, and the width of the knife is accurate to millimeter; French fries should be kept for no more than 7 minutes, and hamburgers should be kept in the incubator for no more than 19 minutes; Beef pies that have not been sold for 20 minutes after being taken out of the oven are treated as waste. McDonald's food processing operation manual has as many as 560 pages, and it is the perfect implementation of these details that has created McDonald's imperial foundation in the field of fast food. You can see that details are so important.

Details is a book that helps us achieve great results by improving some small details. The book is divided into 52 chapters, and each chapter introduces a very subtle promotion method to help you improve your combat effectiveness in your life. It can be said that this is a book that you don't want your competitors to see.

The first part is how to use details to motivate others or achieve goals.

In order to achieve the goal, the key lies in whether the goal can be broken down into executable tasks and then broken down one by one.

Pay attention to the decimal principle: at the beginning, pay attention to the small achievement that has been completed, which is a small number; Near the end, we pay attention to the unfinished part, and there are a few unfinished parts here.

The decimal principle allows us to always focus on small goals, because small goals can stimulate our fighting spirit and are easier to achieve. So how to implement it?

For example, if you want your child to get into the habit of practicing piano every day, you can work out a piano practice punch table with your child and give corresponding rewards when you complete your goals. For example, if you set the clock-in table to a 30-day cycle, and the children practice for two days, they will be given two-day cards. At this time, as long as the child persists for another five days, he can finish punching in the first week and get corresponding rewards, so that he will be full of energy. The hardest part is actually the beginning. Once you start, the rest will be smoother. By the fourth week, if the child slacks off, you can guide his attention to the remaining unfinished days. You see, there are only seven days left to receive the award. The child's enthusiasm is stimulated again, and it is easy to complete a small cycle of practice. Children have a sense of accomplishment and more confidence in future challenges.

The second part: How to solve complex problems with small details of the distance between the body and the problem?

Experiment: The researchers provided two computers with similar functions and the same price to the two groups of subjects, so that they could immediately decide which computer to buy. The first group of testers keep a close space distance from two computers; The distance between another group of testers and the computer is greater than that of the first group of testers. The final result of the study is unexpected: the group far away from the computer is more likely to make decisions than the group near the computer.

Research shows that a narrow space will have a sense of oppression on people's body and mind. In an open space, one's thinking will be more active and creativity will be improved. Socrates, for example, when he encounters a problem, he will go outside and think while walking, which often pays off. Therefore, the next time you encounter a problem, you may wish to temporarily distance yourself from the problem. For example, walking or chatting with friends, don't pay attention to it for the time being. When you look back, the original problem may be easier to deal with.

The third part is how to use details to make yourself more confident at important moments.

(1) Some scientists have found that carefully recalling a person's brilliant moment or a brave successful experience can make a person become strong in an instant. This action is similar to imagining a bright future, but it is a real experience, more certain and more inspiring.

For example, you want to find a new job and start a new life journey, but you are not very confident. At this time, you can recall your strong experience or a brave moment first, and then write a cover letter and submit your resume, so that you will have the energy to be blessed and your chances of getting an interview will be greatly improved.

(2) A way to make people feel powerful instantly: use strong body language. When we have to face people who are stronger than us, such as your leader and your interviewer, you can do some "little tricks" before meeting, learn the posture of Altman and Superman on TV, or shout slogans that can give you strength. The researchers found that when a person makes a strong gesture, his body will change accordingly, and the concentration of hormones related to control will increase, while the concentration of hormones related to stress will decrease.

(3) If a person occupies a large space, then his body posture will be more open and broad, and it will also give people a feeling of inner strength, self-confidence and strength. On the other hand, the weak are used to curling up in the corner and closing their hearts. Their body language expresses embarrassment and gives people a sense of fear. It can be seen that a small body language can make such a huge difference and bring changes to both body and mind. We can really make good use of it. For example, in a telephone interview, you might as well try to put your feet on the table, because the other person can't see you anyway, but also stretch yourself, so that you will be more confident to deal with it and maybe win the job opportunity you dream of.

Summary:

-the importance of paying attention to details, which can affect the success or failure of an enterprise or event in daily life.

How to use small details to make a big difference in three application scenarios: pay attention to the decimal principle in the schedule, and it is easier to achieve the goal; By expanding the actual distance between the body and the problem, we can deal with complex problems; By recalling successful experiences and using a strong posture, you can get an instant powerful self.

Simple actions can give us more control over our lives.