Link:/s/1iv2etn3ejpkksuvay9ruw
Extraction code: XMJL? Title: Flow cell
Douban score: 7.5
Author:? Felix Young
Publisher:? Zhongxin publishing group
Year of publication:? 20 18-4
Page:? 384
Content introduction:
In the era of mobile Internet, information is becoming increasingly redundant and news is deteriorating rapidly.
The overall traffic growth rate slowed down, while the number of competitors increased at a high speed;
Traffic is getting less and less, more and more expensive, and more and more fraudulent.
The marketing strategy of product-effect integration has become a consensus, while the realization path has become a pain point;
The marketer who has created the most effective marketing channel for many times, and the trader of various screen-level marketing events, China CMO Yang Fei, talked sincerely about how to achieve traffic acquisition, marketing transformation, traffic operation and re-excavation.
About the author:
Felix Young
Advertising door 2065 438+07 CMO, theoretical proposer of "Flow Pool Marketing", Master of Communication.
He once founded a mobile marketing organization, Hydrogen Interactive, and won nearly 200 marketing awards at home and abroad.
20 15 became the CMO of UCAR group, and carried out many marketing activities, such as buying a car in buy buy, China. He is currently a marketing trader at luckin coffee.