Source: National Business Daily is integrated from CBN, Sino-Singapore Finance, Beijing Youth Daily, Interface News, 2 1 Century Business Review, and Red Heart News.

On the evening of 65438+ 10 19, it was reported that Yuan Qi Forest issued an internal staff announcement, and Ye Licheng, the former head of Yuan Qi Forest Marketing Center, was suspected of corruption and other major economic crimes, and was recently criminally detained by the police according to law.

In this regard, Yuan Qi Forest responded to Zhongxin.com Finance that the situation is true. Yuan Qi Forest decided to expel Ye Licheng and will fully cooperate with the police's follow-up work. "Ye's case has been handed over to the judicial authorities, and the details of the case need to be announced after the judicial authorities hear it," said Zhang, chief human resources officer of Yuan Qi Forest.

It is reported that after joining Yuan Qi Forest, Ye Licheng first served as the sales manager of Yuan Qisenlin's southwest region, and was responsible for the sales of all products of Yuan Qi Forest in the southwest region. At the end of 20021,Ye Licheng took charge of the sales team in Yuan Qi.

This is the second internal corruption case announced by Yuan Qi Woods within two months.

Ye Licheng was detained.

As the head of national sales in Southwest China.

Comprehensive Red Star News, CBN, 65438+ 10/9, Yuan Qi Forest issued an internal staff announcement. Ye Licheng, the former head of Yuan Qi Forest Marketing Center, was expelled from Yuan Qi Forest for serious corruption and other economic crimes, and was criminally detained by the police according to law.

Image source: vision china

Zhang, Chief Human Resources Officer of Yuan Qi Forest, replied to Red Star Capital Bureau. The case has been handed over to the judicial organs, and the specific case needs to be announced after the judicial organs hear it. Yuan Qi Forest has zero tolerance for all similar behaviors that violate the "high-voltage line", and treats them equally regardless of their professional ability, seniority and contribution.

Ye Licheng used to be the marketing director of COFCO Southwest. After joining Yuan Qi Forest, Ye Licheng served as the sales manager of Yuan Qisenlin, responsible for the sales of Yuan Qisenlin's products in the southwest. At the end of 20021,Ye Licheng took charge of the sales team of Yuan Qi Forest.

"Laws and regulations are the bottom line of social behavior, and values are the norms of forest workplaces in Yuan Qi. No matter how high the business ability is, how thick the qualifications are, and how big the business contribution is, they are treated equally. " In the announcement, Yuan Qi Forest said that the company always has zero tolerance for all similar behaviors that violate the "high-voltage line", and found that suspected crimes and serious violations of the company's values were dealt with together.

In fact, this is not the first time that Yuan Qi Woods has issued an announcement involving anti-corruption content.

In June, 2022, 165438+ 10, Yuan Qi Forest also issued a notice about employees suspected of corruption. At that time, the announcement mentioned that "employees Zhang and Xu were suspected of corruption. During routine market inspection and internal audit, they were found to have corruption clues and decided to hand them over to the public security organs. The public security organs have recently filed criminal cases against Zhang and Xu and taken compulsory measures. "

According to the First Financial Report, although Yuan Qi Forest did not disclose the details of the above-mentioned corruption incidents, the industry speculated that most of them would be related to the cost of offline business.

In the announcement, Yuan Qi Forest also revealed that in the past six months, Yuan Qi Forest has conducted research on traditional industries and restored the original sales unit to a large system. The person in charge of the Yuan Qi Forest Market Inspection Department said that employees who have had problems with integrity should not think that everything will be fine if they leave the company.

It is reported that Tang Binsen, the founder of Yuan Qi Forest with a computer background, entered the beverage industry at the age of 32 after his financial freedom. With sugar-free bubble water, Yuan Qisenlin became popular overnight. From 20 18 to 2020, the company's sales growth rate will reach 300%, 200% and 309%. According to the survey data of enterprises, in the latest round of financing in 20021,the valuation of Yuan Qi Forest reached1500 million US dollars (about RMB 1000 billion yuan).

In the six years of wind and rain, challenges began to appear. People close to Yuan Qi Forest revealed to the 265438+20th Century Business Review that the growth rate of the company's revenue slowed down significantly in 2022, and it is estimated that the sales return will be 8-9 billion yuan, up 10%-23% year-on-year.

"'Survival and development' is the theme of our work in 2023." On June 4th, 65438+ 10/kloc-0, Tang Binsen issued an internal letter entitled "Overcoming Difficulties 2022, Embracing Challenges 2023" at the Yuan Qi Forest Annual Meeting.

In an uncertain market environment, "it is possible to control the future by embracing change", Tang Binsen said.

Industry "big oil and water" has become a hidden rule.

The problem of corruption in Yuan Qi's forests, which needs to be rectified vigorously, is a chronic disease of drinking water enterprises.

Image source: vision china

In the past two years, with the gradual completion of the layout of five factories in China, Yuan Qi Forest, which started with online sales, gradually returned to the traditional fast-moving enterprises, and offline sales gradually occupied the main part. Although faced with the encirclement and suppression of giants, by the beginning of 2022, the number of dealers in Yuan Qi Forest has reached 1 000, and the terminal channel of 1 10,000 has been laid. In 2026, 5438+0, 90% of the sales rebate has come from offline channels.

Nielsen, a third-party data company, counted the offline retail data of drinking water manufacturers. It shows that in June 2022, the forest ranking of Yuan Qi rose from 15 to 12.

But the strength of offline channels has also brought new problems.

Some insiders of beverage enterprises revealed to the First Financial Reporter that the sales of the general beverage industry will have considerable expenses, such as channel expenses, promotion expenses, and some will also have some publicity expenses. And the sales industry itself is also a human society, and it is inevitable that there will be some gray areas or "catty".

"If the salesman falsely reports the expenses of five outlets, it will be difficult for you to find out." The person in charge said.

According to Beijing Youth Daily, the reporter learned that in fact, the corruption of some business personnel in the beverage industry has become an "open secret" of the industry. Some insiders have analyzed that this is not unrelated to the dilemma that drinking water enterprises are difficult to monitor at the point of sale and the details are difficult to pursue for a long time. According to incomplete statistics, more than 90% of the 6 million terminals selling drinks in China are traditional channels such as grocery stores, couples' stores and tobacco and alcohol specialty stores. There are many and complex levels, many and wide distribution customers, long sales chain and many expenses, which are easy to breed corruption in the links.

Among them, exhibition fee, electricity fee, promotion fee, material fee, etc. They are all "profiteering" in the industry, and some business personnel abuse power for personal gain, conspire to increase performance to speed up promotion and other irregularities. For example, take advantage of loopholes in the delivery or payment process to act.

Previously, in 2020, Cai Xiaogang, director of Nongfu Spring Logistics Department, was sentenced to eight months in prison for accepting bribes of 1 1.5 million yuan from suppliers. According to the publicly disclosed information, Cai Xiaogang took advantage of his position in the selection, negotiation and supervision of logistics partners to help the companies undertaking Nongfu Spring logistics business, and illegally accepted the property sent by others as a thank you.