If Krypton's success proves that "Great Geely" has achieved high value in the high-end smart electric vehicle market through technology, then Geely Galaxy is very likely to be the key carrier for Geely Automobile to transform this high value into scale.

On February 23rd, Geely's new high-end new energy series-Geely Galaxy New Energy Strategy was officially released.

A new logo with a sense of technology. In the next two years, seven products will be closely distributed from key market segments such as A0 -D, realizing the coverage of two technical fields, namely, smart electricity and smart pure electricity, and releasing three heavy technologies, which will be fully carried on the first car Galaxy L7 ... Geely Galaxy has almost come up with the momentum of "decisive battle in the first battle"!

No one will doubt the urgency of Geely brand's rapid transformation into new energy, and no one will deny that with the rapid development of new energy vehicle market, Geely Galaxy and Geely Automobile Group behind it will face many challenges.

Even so, Yan Jiayu, CEO of Geely Automobile Group, knows well: "Geely insists on the true nature of' making cars', that is, insisting on the value of all the way up and insisting on doing difficult and correct things."

Focus on a Geely and realize the upward value.

According to the plan, in the next two years, Geely Galaxy will launch seven models, L series based on intelligent hybrid architecture will launch four products, covering A0-B, and Galaxy intelligent pure electric E series based on intelligent pure electric architecture will cover A-D pure electric products and launch three models.

In 2023, the first SUV Galaxy L7, electric hybrid car L6 and intelligent electric hybrid L series E series pure electric product E8 will be launched.

According to Yan, in terms of channels, in order to create the channel ecology with the characteristics of Geely Galaxy and drive the innovation of the entire Geely channel, Geely Galaxy will also adopt the direct sales+agent, online+offline distribution mode. Geely will build brand user centers in first-and second-tier cities with active users based on Geely Galaxy.

From the structural point of view, although Geely Galaxy is only a high-end new energy series of Geely brand, from the dimensions of listing rhythm, product layout density and channel innovation experience of the whole product layout, the construction of supporting service experience of Geely Galaxy has reached the strength that an independent brand should have.

So why doesn't Geely intend to make Geely Galaxy an independent brand?

"Through a high-value new energy series such as Geely Galaxy, we will further label our new energy products, giving you a refreshing impression from the aspects of image, products and channel services, thus strengthening the product series label of Geely Automobile in the new energy market. In the future, everyone said that Geely Galaxy is a high-value new energy source, not a traditional fuel vehicle. "

Yan Jiayu admits that the development of new energy has been particularly rapid in the past two years, but Geely's performance in new energy is still not as good as that of fuel vehicles. The reason why Geely Galaxy is a series, not a brand, is that we should stay focused, focus on a Geely, make parent brand bigger and stronger, and realize upward value.

In the interview session after the meeting, he also repeatedly stressed that Geely Galaxy should be a high-value new energy vehicle to cope with the "involution" of China's new energy vehicle market.

Fight a high-value war against the top level of benchmarking industry.

Undoubtedly, Geely Galaxy started the first shot of Geely Automobile's new energy "high-value war", which is undoubtedly an epoch-making milestone for the high-end and upward-oriented automobile brand of China.

At present, domestic high-end brands of new energy vehicles have surpassed joint venture brands and luxury brands in recognition, and have a high recognition of brand value. However, the impact of Tesla's price reduction on China's high-end new energy automobile brands at the beginning of this year indirectly illustrates a new problem: China's high-end brands still can't stand the blow of the price war.

With the increasing penetration rate of the new energy vehicle market and the increasingly fierce competition, such high-end achievements are difficult to sustain and last for a long time.

In order to further fight the "value war" under the impact of price war, Gan believes that the competition between enterprises should be the competition of products, and the competition of products is essentially the competition of costs, which is determined by technology and innovation. As long as Geely can make enough efforts in technology, innovation and quality, the cost will definitely come down after the quality is improved.

In order to improve quality and value, Yan said: "We should go out of the automobile industry and benchmark the top level of professional industries."

At this strategic conference, Geely Galaxy not only announced the battle plan of seven products in two years, but also directly used the new generation Raytheon 8488, Aegis battery safety system and Galaxy N? OS has refreshed the outside world's new cognition of "science and technology Geely".

Among them, the new generation Raytheon 8488 not only has the highest mass production thermal efficiency in the world, reaching 44.26%, but also can realize the ultra-low power consumption of 5.23L at the same level through the intelligent electric drive of dual motors. On the basis that the comprehensive endurance of CLTC exceeds 1370km, it can achieve the ability to break 100 seconds.

According to Lin Jie, senior vice president of Geely Automobile Group, Raytheon 8488 solved the problem of "energy saving and poor performance" of traditional hybrid products, and realized the perfect combination of full-speed energy saving and full-cycle energy saving.

Aegis battery safety system is Geely's original battery safety technology, and Geely Galaxy's exclusive battery safety technology, with the concept of "people-oriented", can not only realize all-round real-time safety guarantee from hardware to software, but also be the first in the industry to go deep into the radiation safety at the cellular level.

Moreover, with the support of the ultra-high computing power of Geely Star Smart Computing Center, Aegis battery safety system can also improve the endurance level of the industry by 20% through real-time protection and early warning.

Galaxy n？ OS, as a brand-new car operating system of Geely, is the key to Geely brand "turning slots into bright spots".

Lin Jie admits that users have been complaining that "Geely's car is not smart" in the past. In order to turn the slot into a bright spot, based on the investment accumulation of Geely Holding Group in the intelligent industry, Galaxy N? After repeated experience training and growth, OS has changed at the bottom.

"It may be a little better than the so-called best car in the world. Because in the use of logic, galaxy n? OS not only moved the mobile phone to the car, but also solved the pain points in the application of the real car machine, and realized completely arbitrary customization. " Lin Jie said.

Long-term innovation in invisible places

For the expectation of Geely Galaxy, Lin Jie said frankly, "Geely Galaxy's sales target in 2023 is that every product must enter the top three in the market segment."

Judging from the current market competition environment, this goal of Geely Galaxy is not difficult, but Geely Galaxy has made full preparations for it.

In addition to the layout and upgrading of products and channels, as an important part of the "Smart Geely 2025" strategy, Geely also provides the most fundamental technical competitiveness for Geely Galaxy from the perspective of research and development.

According to Li Chuanhai, vice president of Geely Automobile Group and president of Geely Automobile Research Institute, as early as the release of the "Smart Geely 2025" strategy, Geely announced that it would continue to maintain the first investment of China automobile brands in R&D. In five years, the R&D investment will reach 654.38+05 billion yuan, and this 654.38+05 billion yuan includes Geely's ecological layout and Geely Galaxy series.

On the basis of this powerful investment scale, Smart Geely 2025 also proposed "one network, three systems".

One network refers to an "intelligent Geely technology ecological network", which is based on the intelligent architecture and builds an end-to-end self-research system and ecological alliance around chips, software operating systems, data and satellite networks.

"Three systems" refer to intelligent manufacturing system, intelligent service system and intelligent energy system.

As an intelligent computing center with the highest computing power and the fastest speed in the automobile industry, Geely Star Intelligent Computing Center is an important part of the intelligent Geely technology ecological network.

According to the planning of Geely Automobile, based on the layout of intelligent computing center and Geely in the satellite field, the "integration of heaven and earth" version of Galaxy intelligent driving scheme will also be launched in the near future.

According to reports, it is estimated that by 2025, Geely will complete the networking of 72 low-orbit satellites. By then, Geely Yinhe Zhijia will realize the global positioning ability without blind spots.

In the future, Geely Yinhe Zhijia will also take the lead in mass production of leading technologies such as cross-layer memory parking, high-speed emergency antelope obstacle avoidance and low-speed exploration crossing.

It can be seen that based on Geely's full-format layout in the fields of intelligence and new energy, Geely Galaxy's high-value experience logic is not limited to the present, but also focuses on the future.

Red dot observation:

Geely Automobile is very clear and well understood internally. Geely Holding Group has many new energy automobile brands. As a high-end new energy product series of Geely brand, Geely Galaxy is a key support for Geely to open the olive market, although it is not an independent brand.

According to the plan, in the future, Krypton will focus on the market above 300,000, Geely Galaxy will focus on the market above10.5 million and within 300,000, and geometrically focus on the new energy market below10.5 million. Future Geometry+Galaxy can cover about 65% of the market of new energy vehicles in the future, and can cover 70% after taking the lead.

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