Wang Ba Tea Book is a new brand of tea in China. 20 17, Wang Ba Tea Story was born in Yunnan, the world tea town, and its founder was Zhang Junjie. At the beginning of Wang Ba Tea Book's birth, it insisted on making healthy and friendly milk tea with good tea and good milk, presenting a cup of fresh and original milk tea for tea lovers.
In the past five years, we have gone out of Yunnan and landed in Sichuan, Chongqing, Zhejiang, Guangdong, Jiangsu, Anhui, Guizhou, Henan, Shaanxi, Shandong, Guangxi, Jiangxi, Tibet, Fujian and other regions. At the same time, it has opened 70+ stores in Malaysia, Thailand and Singapore, with more than 65,438+0,860+stores worldwide.
Brand Culture of Wang Ba Tea Records
1, the brand culture of Wang Ba Tea Book pays attention to product quality.
When they choose tea, they only choose the best raw materials in the world and pursue perfect taste and aroma. They know that only through excellent quality can they really win the hearts of consumers. Therefore, they strictly control each process and strive to present the best tea to consumers.
2. The brand culture of Wang Ba Tea Records emphasizes the harmonious symbiosis between man and nature.
They always insist on using pollution-free and environmentally-friendly planting methods to protect the ecological environment and pay attention to the health and nature of tea. They have also established partnerships with local farmers to ensure that the tea production process conforms to the principle of sustainable development and returns to society.
3. The brand culture of Wang Ba Tea Records emphasizes social significance.
By holding various tea culture activities and sharing tea knowledge, they brought consumers together and created a platform for tea culture exchange. They think that tea can connect the emotional ties between people, so that people who love tea can share their preferences and experiences and enjoy a good time together.
The above contents refer to Baidu Encyclopedia-Overlord Tea Story.