Recently, the incident that Zhao Xiaodong, the chairman of Yanjing Beer, was put on file for investigation by the relevant departments for allegedly violating the duty law has intensified on the Internet, and the vast number of netizens have been talking about this incident. Although Yanjing Beer Company said in public that the incident has been properly handled and Mr. Xie, the deputy general manager, was temporarily appointed as the manager, I think this incident will have a very serious negative impact on Yanjing Beer and directly affect the sales of Yanjing Beer.

Because Yanjing Beer is a listed company, the public image of the company is very important for listed companies. Once the company's image is damaged, the company's share price will be seriously affected, which will directly lead to the withdrawal of shareholders and the decline of share price. Therefore, the chairman of Yanjing Beer was investigated, which dealt a great blow to Yanjing Beer. Judging from the recent performance of Yanjing Beer, the sales volume of Yanjing Beer has begun to decline gradually, and the gap with beer giants Tsingtao Beer, Snowflake Beer and Harbin Beer is getting bigger and bigger.

Yanjing Beer is an established beer enterprise founded by 1980, and 1997 became a listed company. Yanjing beer has always been a second-line brand in beer, but its sales volume has been relatively stable for so many years. Before the accident of general manager Zhao Xiaodong, the performance of Yanjing Beer was ok, because it was a state-owned enterprise, which was very different from private enterprises. Has a very perfect leadership echelon management system. We often hear about which enterprise went bankrupt, but we seldom hear about state-owned enterprises. Mainly because state-owned enterprises have state support.

To give a very simple example, Gree Air Conditioning, which everyone has heard and heard in detail, is a powerful state-owned enterprise and has a very strong influence in the electrical appliance industry. Of course, this achievement is inseparable from the efforts of General Manager Dong Mingzhu. At this point, Zhao Xiaodong lags far behind Dong Mingzhu. Anyway, I always think Yanjing Beer is a good brand. So here I hope Yanjing Beer Company can tide over this difficulty and minimize the company's losses.