Community is an extremely important marketing game in recent years, which can promote the marketing of products through the connection of social relationships, so many enterprises and businesses have begun to build communities, so how do communities operate? Simple operations can also be completed by using common WeChat groups, but compared with professional community tools, the functions are more comprehensive and the management is more detailed. It is suggested to use professional tools to operate, reduce the loss rate of resources and better manage private domain traffic. I. Community Content Operation Content operation mainly focuses on the positioning of the community to output valuable content. Group owners need to complete the delivery of members on time to meet the needs of group members in order to ensure the retention rate of members. Before the establishment of the community, it is necessary to determine the theme of the content, and the form of the content can be freely selected according to the field. For various reasons, the WeChat group cannot complete the content precipitation in the growth period. After a long time or careless cleaning, it is easy to find the previous content, and it is impossible for new members to connect their knowledge, which is not conducive to the unified management in the later period. Diffusion communication can complete effective knowledge precipitation and progress tracking: the knowledge precipitation in the circle is orderly, without the interference of inspection, and timely check the community situation and guide it in time. Second, the operation of community users should have enough understanding of the users in the community, find out the satisfaction of the demand and the enforceability of the hatched new demand, increase the user's viscosity, and cultivate opinion leaders in the region. At the same time, users can be tagged, and they can be tagged from many aspects such as domain professionalism and activity, and gradually build trust and prepare for future realization. There is no upper limit on the number of communities, and there is no limit on the number of circles: in terms of the number of individual communities, there is no limit on the number of communities that can be created and the number of communities. Free community can be created anytime, anywhere, supporting paid, free, private and other types of communities, covering a wider range. In terms of member management, Fan Chuan can set the right to speak for each member separately. Some people in the WeChat group advertise and can only choose the way to kick out the group. However, for some paying members, there may be disputes with group owners, and Fan Chuan not only ensures the group environment, but also does not affect the rights and interests of paying members. Third, the operation of community activities In terms of activities, when the community gameplay has just been announced, a simple and easy-to-implement small group activity can be agreed to let users know what will happen in a certain moment. Of course, if you have the conditions, you don't have to be stingy with rewards and reward users with high contributions. Many activities in Fan Chuan are rich in functions. In addition to the paid circle, Fan Chuan also supports many activities such as question and answer, activities, punching in, registration, lottery and distribution. Meet the needs of circle owners in different industries and different attribute circles to carry out suitable operation activities. In addition to online activities, offline activities can also be organized according to the situation, or organized by KOL within the group, with official support, so it is still difficult to operate a community under the operating strategy of content, users and activities. When we are doing a paid community ourselves, we must make users feel value for money and have a strong trust outside the community, so most communities can't do it. How to establish community operation in the correct way of community opening? Novice Xiao Bai, how to run the community, what should I do in the first step? More practical functions can enter the applet experience in official website (/cross/cross. html) or WeChat-Search-"Spread".