I have the ability to open a shop, decorate a shop and run a shop.

What products can I sell to have a market? What do I like?

Why do I like what I sell?

If I don't like everything I sell, how can I impress my customers?

What product meets my temperament and happens to be what I like?

When I asked a question, I found it was a very test question for me. I don't know what product I like.

Is it a mobile phone case? As a fast-moving consumer goods, it is light, expensive, safe and moderately priced, which is very suitable for online store sales. The problem is that I can think of all the benefits that others can think of. There are many people selling mobile phone cases, and their competitiveness is very strong, which has reached a white-hot level.

Is it a small household appliance with scientific and technological performance? Household appliances are needed by every household, and they are also fast-moving consumer goods. They also contain craftsmanship and look competitive. However, because small household appliances are basically small profits but quick turnover, as an online shop owner, there is no price advantage in changing hands.

Is it a large mechanical product? These products pay attention to the strength of the factory, and customers also trust companies with manufacturers. Shopkeepers who simply open online stores like us will not take a reason.

After thinking about it, I still don't know what products online stores are suitable for selling.

Only then did I realize the importance of choosing products. So, someone told me the methods and skills of choosing products.

Clear demand, determine the market, conduct market research, differentiate products, and choose tools scientifically.

1. Product selection refers to helping stores choose excellent products, because products are the core of creating explosions, and all operations and promotion begin with product selection. The choice of each product plays an important role in the operation of the store, so the seller must understand the competitive market of competing products according to the data analysis and make a reasonable choice judgment. Taobao selection refers to helping stores choose excellent commodity management.

2. The importance of choosing products: choose the products that most consumers need. If the selected products are needed by most people, then the demand will naturally be large, and the possibility of clinching a deal will be great. If you choose a product, you should still target the target population. Choose products with relatively high prices: the cost performance is mainly reflected in quality, price, appearance, word of mouth and so on.

3. The advantage of choosing a product is that it's better to have characteristics and strong style. Choosing products is not only as simple as choosing a product, but also a closed-loop monitoring of this product. Scientific use of product selection tools, the most important thing is to have the support of data. Selling point, product selection is not simple enough. If you want to make a good product, it is also important to find the selling point of your own product.

4. We can use product selection tools to find products with high sales volume for analysis. For example, if I want to sell sportswear, I can look at the top 20 sportswear sellers, what price, style, color, hat, pocket design and material. We can extract the details from these products and choose the corresponding products according to the details and data I extracted, which is more scientific and less risky.

However, if you choose online, you must pay attention to several points. While paying attention to data, you can't take data as everything. Some things can't be expressed by data. For example, the same style, brand stores may buy better, but small and medium-sized sellers can not sell to others at a reduced price. This extra brand value will lead to changes in data, so we should try our best to choose styles with brand value.

Finally, the choice of products still needs the market to choose, make statistical records, and screen out products that look like their own stores.