As a business document, we think there are several criteria to achieve "good":
1, the logic is clear: As a business communication document, this document should let readers (investors) clearly see what your product is, who you are, what you want to do and so on. And the logic should be clear, hierarchical and organized.
2. Beautiful and generous: a good logical structure and level also need a good presentation form. If it is a horrible design and color matching, it will inevitably affect the reading effect and experience, and it will also be affected when searching for key information. Our principle is "we would rather not do too much design, but also present the core content, and don't let the design cover up the content."
3. Readability: investors often read business plans on mobile phones and in the state of mobile office. The reading time allocated for each business plan is very short, so a good business plan should meet the format conditions and not be too big. Generally, PDF is the main one.
The above is our understanding and definition of the standard of "good". Trying to be "good" not only reflects your deep thinking about the project, but also reflects your thinking about the needs of readers.
So how to be "logical and elegant", Crazy BP assistant gave two simple suggestions:
1. Select a set of standard BP (business plan) logical framework and modify it according to your own project.
The specific logical framework can refer to your first BP class | Business Plan Customs Clearance Raiders, which has a lot of content, so I won't go into details here.
Note: The general business plan is between 10- 15 pages, with charts as the main part, supplemented by words. Don't be lengthy and comprehensive. The above logic can be adjusted according to the different investment and financing stages and investment objects.
Secondly, referring to the design template of business style, choose the appropriate presentation mode for the module content.
Note: BP color matching is usually based on brand color, and the design style can be determined according to the product style. Logical content should be represented by pictures and texts as much as possible, which is more intuitive.
You can also refer to some high-quality model essays for reference.