Chinese well-known trademark
Large enterprises growing up in dairy industry
Its products include liquid milk, ice cream, milk powder, milk tablets, 100 varieties.
Inner Mongolia Mengniu dairy co., ltd.
Mengniu Group was established in August, 1999. As a rising star in dairy industry, Mengniu has achieved rapid growth with excellent marketing methods.
In 2002, the sales exceeded 2 1 100 million yuan, and the ranking of dairy enterprises in China jumped from116 to the fourth place. In the same year, June 65438+1October 65438+September, the 5th CEO Summit of Growth Enterprises in China was held in the Great Hall of the People. Among the 1999-2005438+0 China Top 100 Enterprises (unlisted and non-state-owned) commended by the conference, Mengniu Dairy won 65438+200538+.
Mengniu's sales revenue soared from 37 million yuan in 1999 to 4.07 billion yuan in 2003, which is 0/0 times of the former, with an average annual development rate of 323%! The ranking of dairy enterprises in China rose from 1 1 16 to the second place, which created a marketing miracle that exceeded one dairy enterprise 1000 days on average at the beginning of its birth! "Mengniu Speed" has become a banner of China enterprises;
Mengniu Group is headquartered in Hohhot and Linger Lesheng Economic Park. The first and second phases of the project cover an area of 550,000 square meters, with a building area of140,000 square meters and a green area of1/0/00,000 square meters. At present, the total assets are nearly 4 billion yuan, and there are more than 0 employees 10000. At the same time, the Mengniu production base in the autonomous region, with Hohhot headquarters as the axis, extends westward and enters Baotou, Bameng and other regions; Extend eastward and enter Xing 'an League, Tongliao and other regions; Extend to other provinces and enter Beijing, Tianjin, Shanxi, Shandong, Hubei, Henan, Anhui, Lanzhou, Xinjiang, Zhejiang, Heilongjiang and other regions.
On June 1 day, 2004, Mengniu was successfully listed in Hong Kong.
In 2005, Mengniu Dairy Group and Hunan Satellite TV jointly created the "Mengniu Yogurt Super Girl" youth girl show, which shocked the whole country;
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Mengniu dairy industry
Mengniu Dairy is the abbreviation of Mengniu Dairy Group. Its headquarters are located in Hohhot and Linger Lesheng Economic Park. The first and second phases of the project cover an area of 550,000 square meters. Niu Gensheng, the chairman and president of the company, served as the vice chairman of China Dairy Association and was awarded the "Eighth Excellent Entrepreneur in Inner Mongolia" in recent years. "The 4th National Excellent Township Entrepreneur"; "National Excellent Dairy Workers"; "Top Ten Entrepreneurs in China in 2002 (I)"; "The most valuable cover figure of China economy in 2002"; "China private industrial industry leader"; At the "2003 Annual Meeting of Chinese Business Leaders", together with business leaders such as Zhang Ruimin and Liu Chuanzhi, he became the "new leader" of 25 enterprises; 2003CCTV "China Economic Person of the Year". In 2004, in the second China Planning Conference and famous planning selection activities, eight people including Zhang Ruimin and Wei Jiafu won the "China Planning Highest Award".
Mengniu Dairy is a typical case of the application of gambling agreement in entrepreneurial enterprises. Morgan Stanley and other institutions invest in Mengniu: 1, 999, 1. 10, Niu Gensheng established Mengniu Dairy Co., Ltd. with a registered capital of 1 10,000 yuan. Later renamed as "Inner Mongolia Mengniu Dairy Co., Ltd." (hereinafter referred to as "Mengniu Dairy"). At the end of 200 1, when Morgan Stanley and other institutions contacted, Mengniu Dairy Company was established less than three years ago and was a typical entrepreneurial enterprise. In June 2002, institutional investors such as Morgan Stanley registered Cayman Company in Cayman Islands. In September, 2002, the promoters of Mengniu Dairy registered and established Jinniu Company in the British Virgin Islands. On the same day, investors, business contacts and employees of Mengniu Dairy registered and established Yinniu Company. Jinniu and Yinniu bought 50% of the shares of Cayman Islands Company at the price of US$ 65,438+0 respectively, and later established Mauritius Company, a wholly-owned subsidiary of Cayman Islands Company. This investment was eventually exchanged for 66.7% equity of Mengniu Dairy in Chinese mainland through Mauritius, and Mengniu Dairy was also changed into a joint venture.
Mengniu Dairy has brought up outstanding entrepreneurs-Niu Gensheng, party member of CPC, MBA of Graduate School of Chinese Academy of Social Sciences, and went to Peking University for further study. Engaged in dairy industry for 27 years. At the end of 2004, Niu Gensheng donated all his shares to set up the "Old Bull Special Fund", becoming "the first person in China to donate shares" and "the first person in the world to donate shares by Chinese". Niu Gensheng founded Mengniu Dairy on 1999, and made pioneering efforts under the predicament of "no factory, no milk source and no market", so that Mengniu now has "a global model factory, two international demonstration pastures and three national sales of liquid milk". At present, Mengniu has built more than 20 production bases in 14 provincial administrative regions. The products cover all areas of the country except Taiwan Province Province. The products developed include liquid milk, ice cream, dairy products and other three series 100 varieties.
Mengniu Dairy has created "Mengniu Speed". CCTV2003 "China Economic Person of the Year" wrote in Niu Gensheng's acceptance speech: "He is a cow, but he ran out of the speed of a rocket!" Mengniu has created a number of national records: it won the title of "Top 100 Growth Enterprises" in China, ranked first in competitiveness in china dairy, owned the largest "international demonstration ranch" in China, introduced milking robots for the first time, and became the "first leader" in agricultural industrialization with the largest milk collection in china dairy; The sales volume of Mengniu pillow products ranks first in the world, the sales volume of liquid milk ranks first in the country, and the "comprehensive satisfaction of consumers" ranks first in similar products. It is also the only mainland brand that won awards in Hong Kong supermarkets in 2003. Mengniu is also the first overseas listed dairy enterprise in China, and won the title of "Best IPO in 2004" in one fell swoop.