Zhang Yong, the founder of Haidilao, was born in 197 1. 1988 After graduating from technical school, I entered Sichuan Tractor Factory. Before the establishment of Haidilao, his two ventures ended in failure.

1994, Zhang Yong played four tables of hot pot with friends and founded Haidilao in Jianyang. 1999, Haidilao went out of Sichuan for the first time and opened a shop in Xi 'an. In 2004, Haidilao, founded by 10, only opened six stores in three places. In 2007, Haidilao entered the Beijing market. In 20 14, the number of Haidilao stores was only 1 12, and it developed rapidly from 20 15.

In the early days of starting a business, Zhang Yong helped people take care of children, bags and shine shoes, and he would meet all the needs of the guests one by one: when the guests ate, he stood aside; Guests complain that drinking hurts their stomachs, so they cook a pot of millet porridge. The guest praised him for his good Chili sauce and gave him several cans.

Zhang Yong couldn't even cook at that time, so he had to buy some books and learn while frying. The hot pot he cooked tastes very ordinary. But if you want to survive, you can only have a good attitude, give your guests what they want, and pay more for smiling faces if you are not satisfied. In fact, Haidilao did not deliberately please customers, but felt that customers always greeted them when they came to make them happy. Unexpectedly, these household items later became the industry benchmark.

Haidilao's "anti-heaven suit"

There are often taunts on the Internet. When you come to Haidilao, you will know what anti-God service is. At the same time, free fruit bowls, waiters on call, almost everything. When eating, as long as you see the customer leave, the clerk in Haidilao will ask you if you need service or even meet your strange requirements at the first time.

Some netizens posted that when they came to Haidilao, the waiter hardly helped you eat. Some netizens commented: If you strongly ask, they can do it.

The story that made Haidilao "out of the circle" the most was a robbery in Wuxi. Haidilao is just nearby, and there are many people watching at the entrance of Haidilao. When Haidilao looked at it, he directly put out small stools for the "people who eat melons" and served iced sour plum soup one by one.

It is this kind of service against the sky that makes Haidilao break through in the hot pot Red Sea and become the "top flow". With the development of economy, Haidilao keeps looking down, aiming at second-and third-tier cities.