Source of video traffic
In order to get more traffic from the platform, we must first know where our traffic comes from. After opening Tik Tok, we will enter the default entrance, namely: recommendation, city and attention. In addition to the recommendation portals of these three homepages, there are also some hidden traffic recommendation portals, such as recommending to people you may know in Settings-Privacy Settings, whether to open a city exhibition so that our traffic can come from the address book, or pay attention to friends of friends, and so on.
The following is the division of our traffic sources by the system:
1- natural flow
The system will divide our natural traffic sources into two categories: natural matching traffic and active search traffic. Natural matching: the system classifies video content and pushes it to users who may know it. Active search: the system analyzes and classifies the video content and actively pushes it to users who search for related content.
2- Urban traffic
Traffic in the same city is mainly divided into two categories: POI location and signal base station identification. POI location: Increase the exposure opportunities of local traffic by actively adding location information. New base station identification: the system identifies the signal through the mobile phone card and pushes the content to people near the signal station.
3- Pay attention to traffic
Pay attention to the traffic mainly from the number of fans. It is necessary to expand the flow of fans through the precipitation of the number of fans. The main means is to improve account activity and enhance fan stickiness.
Hot video traffic push logic
Why doesn't the platform give me more traffic? How to get more platform traffic? Flow chart of traffic push logic
Five Dimensions of Improving Accounting Quality
After opening the background of Tik Tok, enter the maker service center and click the data center to view the overview, and you can see the five-dimensional process of our account weight: maker service center-data center-overview.
Account data: The data of five dimensions, such as broadcast volume, interaction index, broadcast completion rate, contribution activity and net increase of fans, can affect our initial traffic pool.
Summary: according to the real situation of each dimension, improve the overall weight of the account and then affect the initial flow pool and recommended flow pool of the account.
Is the flow inaccurate and difficult to convert? Accurate label first!
In the initial distribution process, traffic will be distributed to people with different tags, and the system will decide what kind of tags our video content will be labeled according to the data fed back by some people. We need to publish vertical content works for a long time to make vertical labels.
Method for accurately marking video
Long-term vertical content
Related Yu Ming
Personal profile
Key words of work copy
Modification of the identity of the creator
Payment acceleration
remedy
Industry keywords
Industry+category keywords
Pre-release copy
computer terminal
Benchmarking talents
Summary: If you want to transform, you need to label the creator accurately and get accurate traffic, so that there will be accurate and efficient transformation.
Two reasons for the decline of accounting quality
First, the five dimensions mentioned above that affect the account quality, if these five dimensions are done well, the account quality will rise, otherwise, the account quality will decline.
Second, violations will also lead to a decline in the quality of accounts, namely: content violations, copywriting violations, and presentation violations.
Common violations: content processing, watermarking, illegal marketing behavior (leaving phone number on WeChat), extreme words, efficacy, blood, vulgarity, current politics and so on.
Summary: The quality of account is declining, so we should pay attention to illegal content; Low quality content should be optimized; Improve the quality of content.