Ximo is one of the hottest social e-commerce platforms at present. On March 17, Ximo New Age Smart Retail Summit was held in Changsha Ruiji Hotel, Hunan. The conference gathered nearly a thousand people from all over the country, including dealers and treasure moms, to interact around smart retail.

Trend: Smart retail represented by social e-commerce has become the outlet of entrepreneurship.

Ms Mo Jingbo, founder of Ximo brand, said in her speech: China has formed a smart retail format integrating online and offline, and embracing and integrating each other is the main direction of retail reform in the Internet era.

In the future, the network of retail industry needs to meet three requirements: the best user experience, personalized marketing and the best operational efficiency. In the future, the entire retail industry chain can be digitally spliced and coordinated to form a digitally driven lean supply chain, and Internet scenarios and channels will become ubiquitous.